Priceline.com significantly boosts conversion rate on mobile devices with mobile-optimized site and Google Mobile Search Ads | MMA
December 11, 2012

Goals

  • Cater to growing global mobile device audience
  • Increase traffic and conversions
  • Improve experience for on the go users

Approach

  • Created mobile-friendly site with current-location search, bigger buttons, and easier checkout
  • Promoted site through Google Mobile Ads
  • Use mobile analytics to better understand and improve user experience

Results

  • Increased unique visitors by 13.9%
  • Mobile traffic increased 50% through Google Adwords
  • Better website experience and new cross-device attribution