Media & Entertainment | Mobile Marketing Association

Global Mobile Customer Engagement for the Media & Entertainment Industry

Member Submitted Content
Submitter's Company: 
Tata Communications

The media and entertainment industry is moving beyond the traditional television broadcast model to address a new multi-screen reality of Smartphones, Tablet devices, PCs and Laptops. Consumers want to enjoy movies, videos, sporting events, and live programming on a variety of devices, on the go, anytime, anywhere.

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Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads

Member Submitted Content
Submitter's Company: 
Urban Airship

Rhapsody and BandPage’s Objectives 

  • Connect fans with their favorite artists 
  • Increase user engagement and retention via targeted push notifications 
  • Generate revenue for musicians

RESULTS

  • Rhapsody’s push notifications have a click-through rate that is 50 times higher than web banners.
  • Since working with Urban Airship, Rhapsody’s user engagement and retention has increased by 50 percent. 
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Redbox Makes Rentals a Breeze, Engages and Rewards Users

Member Submitted Content
Submitter's Company: 
Urban Airship

Redbox’s Objectives 

  • Educate and onboard new users 
  • Cross-promote Redbox content across channels 
  • Give users easy access to rental kiosks and content availability

RESULTS

  • Redbox’s first welcome message boosted the redemption rate by 300 percent.
  • The first push notification drove more than 16 times more online traffic than its busiest day ever. 
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AdVantage™ drives improved audience segmentation and increased digital ad revenue

Member Submitted Content
Submitter's Company: 
Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

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Quaero's AdVantage™ case study
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No Question About It: Plain Vanilla Games Partners with Fiksu to Jump Start QuizUp's Virality

Member Submitted Content
Submitter's Company: 
Fiksu

There are one or two games that go viral every year — Angry Birds, Rayman Jungle Run, and Candy Crush are recent examples — but these games are the exception. In fact, it's relatively hard for game apps to go viral.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile wins BIG with over 10 awards for “Sunday in the Park with George”

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Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.

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Google: MAG Interactive builds and scales a thriving app business

MAG App

GOALS
• Build an engaging and competitive multiplayer game
• Grow a significant user base across multiple countries
• Monetise game to enable users to play for free
• Drive sales of paid version among engaged fans
SOLUTION
• Build Ruzzle for both Android and iOS
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MAG App
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Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

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Bethesda Campaign
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Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Deemedya

GOALS
- Drive downloads
- Increase app discoverability


APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download


RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%


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