Media & Entertainment | MMA Global

Media & Entertainment

The media and entertainment industry is moving beyond the traditional television broadcast model to address a new multi-screen reality of Smartphones, Tablet devices, PCs and Laptops. Consumers want to enjoy movies, videos, sporting events, and live programming on a variety of devices, on the go, anytime, anywhere.

Rhapsody and BandPage’s Objectives 

  • Connect fans with their favorite artists 
  • Increase user engagement and retention via targeted push notifications 
  • Generate revenue for musicians


  • Rhapsody’s push notifications have a click-through rate that is 50 times higher than web banners.
  • Since working with Urban Airship, Rhapsody’s user engagement and retention has increased by 50 percent. 

Redbox’s Objectives 

  • Educate and onboard new users 
  • Cross-promote Redbox content across channels 
  • Give users easy access to rental kiosks and content availability


  • Redbox’s first welcome message boosted the redemption rate by 300 percent.
  • The first push notification drove more than 16 times more online traffic than its busiest day ever. 
Quaero's AdVantage™ case study

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

There are one or two games that go viral every year — Angry Birds, Rayman Jungle Run, and Candy Crush are recent examples — but these games are the exception. In fact, it's relatively hard for game apps to go viral.

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.


• Build an engaging and competitive multiplayer game
• Grow a significant user base across multiple countries
• Monetise game to enable users to play for free
• Drive sales of paid version among engaged fans
• Build Ruzzle for both Android and iOS


- Drive downloads
- Increase app discoverability

- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%