Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads
November 20, 2015
Submitted by Urban Airship
Rhapsody and BandPage’s Objectives
- Connect fans with their favorite artists
- Increase user engagement and retention via targeted push notifications
- Generate revenue for musicians
- Rhapsody’s push notifications have a click-through rate that is 50 times higher than web banners.
- Since working with Urban Airship, Rhapsody’s user engagement and retention has increased by 50 percent.