Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads | MMA
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November 20, 2015
Submitted by Urban Airship

Rhapsody and BandPage’s Objectives 

  • Connect fans with their favorite artists 
  • Increase user engagement and retention via targeted push notifications 
  • Generate revenue for musicians

RESULTS

  • Rhapsody’s push notifications have a click-through rate that is 50 times higher than web banners.
  • Since working with Urban Airship, Rhapsody’s user engagement and retention has increased by 50 percent. 
Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads