Newport Beach Film Festival - Newport Beach, California
Textopoly, Costa Mesa, California
Newport Beach Film Festival Integrated Mobile & Social Media Campaign
March - April 2010
Movies by Flixster is a comprehensive movie app for the iPhone or iPod touch with over 6 million downloads since release, making it consistently the highest ranked movie application in the App Store. Within the app, users can watch movie trailers, get showtimes, read reviews, view photos and connect with Facebook friends.
Mixology is a drink recipe and bartending guide iPhone app developed by Digital Outcrop. Users can browse and search through over 7,900 drink recipes and 1,300 ingredients to find the perfect cocktail for any occasion. The app includes bartending techniques and terminology and the ability to share recipes via email, Twitter and Facebook.
Coldplay Campaign Results
- AdMob drove >60,000 users to iTunes store on their iPhone and iPod Touch devices
- CTR was >1.5% for both banner and text ads
Lily Allen Campaign Results
Dada Entertainment, a joint venture between Dada USA and Sony Music Entertainment, worked with their agency Simply and AdMob to promote Dada’s ringtone business and mobile community Upoc through mobile advertising.
95.8 Capital FM is London’s best known and most popular radio station reaching 1.8 million listeners per week. Their free iPhone application includes real time radio and visual display of the song being played live on the air, allows users to access web-cams placed throughout London, and provides news, weather, and travel information.
95.8 Capital FM chose to partner with AdMob to achieve the objectives of their campaign
MTV and HP developed the six week Engine Room series, providing four competing teams of digital artists with the chance to show off their design skills. As part of the series, Viacom Brand Solutions International ran a campaign to drive young, creative, design-savvy mobile users in key European markets to the show’s mobile site to participate in the HP Notebook Design Contest.
Whack ‘em All is a simple, yet truly addictive, iPhone app where moles and other pesky critters are whacked by the user. Created by James and Connie Bossert, Whack ‘em All is a fun family game designed to appeal to all ages.
The goal of their ad campaign was to help consumers discover Whack ‘em All and get ranked in the Top 25 of the App Store. It is critical to get ranked because it allows users browsing the App Store to easily find and download your application.
Blockbusters Entertainment recently embarked on a mobile media marketing campaign. The objectives of the campaign were to interact with their customers and to increase the customers’ convenience in selecting and renting from Blockbusters. Yonder Media was engaged by Blockbusters and tasked with developing a mobi-site. This would give movie fanatics access to Blockbusters Entertainment’s newest DVD releases and details of their nearest outlet, all within the palm of their hand.