Media & Entertainment | Page 3 | MMA

InMobi Case Study – Universal Studios Scorpion King 3

The Challenge:
360i launched a targeted mobile ad campaign to drive awareness and promote The Scorpion King 3, the sixth film of “The Mummy” franchise.
 
The Solution:
Teaser Image: 
Case Study Type(s): 

InMobi Case Study – Sonic & SEGA reached #1 slot in iTunes

The Challenge:
To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
The Solution:
Teaser Image: 
Case Study Type(s): 

Paramount Pictures Engages Global Fans with an Immersive "Jackass 3D" Mobile Ad Experience

Member Submitted Content
Submitter's Company: 
Millineal Media

 

Goal 

Drive ticket sales for "Jackass 3D" movie premieres around the globe with a unique, in-language, engaging mobile experience.


Summary:

Teaser Image: 
Case Study Type(s): 

Rollout in different markets and reach ROI goals by using advanced Mobile DSP capabilities


CLIQ Digital


“CLIQ’s global ambitions are being effectively realized by our partnership with DMG. The interaction between the CLIQ sales team and DMG’s dedicated account managers is the key to CLIQ’s expansion strategy, and the increase in ROI. DMG’s outstanding ability to optimize on multiple variables through the Traffiliate platform results in excellent campaign performance. Apart from this, DMG provides strong feedback, which is used to take CLIQ’s mobile strategy to the next level”.

Teaser Image: 
Case Study Type(s): 

Challenging the Dutch Market - DSNR Media Group & Mobster Case study

Member Submitted Content
Submitter's Company: 
DSNR Media Group

DSNR Media Group & Mobster Case study

“A Cyprus-based mobile entertainment company with global ambitions, we partnered with DMG to target the Dutch market.
DMG’s ability to monetize traffic internationally turned out to be remarkable; their proficiency in generating results increased conversions by 195%.

Of course, the implementation of the Traffiliate optimization platform was key to our campaign success.”

Rajesh K. Gobardhan, CMO, Mobster

Teaser Image: 
Case Study Type(s): 

OKLAHOMA LOTTERY HITS JACKPOT WITH MOBILE MARKETING

Brand:
Oklahoma Lottery

Agency:
7 Media Group

Campaign name:
$100 a Day for 30 Days

Duration:
September 7th –October 6th, 2010

Objective:
The Oklahoma Lottery wanted to create a mobile vip club to use as another marketing vehicle to create brand awareness and drive sales. Through the services offered by 7 Media Group, an initial campaign was created and executed using both traditional and social media to build the mobile vip club.

Teaser Image: 

Ubisoft & Waterfall Mobile Offer Free In-Game Content For Splinter Cell: Conviction

Member Submitted Content
Submitter's Company: 
Waterfall Mobile

The Campaign
Video game publisher and developer Ubisoft created an innovative digital campaign around its tentpole action game release Tom Clancy’s Splinter Cell: Conviction. The engagement initiative is one of the first interactive campaigns to use mobile as
a means of giving away free in-game content to players.

Teaser Image: 
Splinter Cell Image

TakePart, Participant Media & Waterfall Mobile Join To Protest “The Cove” - A Case Study in Digital Activism

The Campaign
Winner of the Academy Award for Best Documentary Feature, and winner of the 2009 Sundance Film Festival’s Audience Award, “The Cove” follows a team of activists and filmmakers as they infiltrate a heavily-guarded cove in Taiji, Japan.

Teaser Image: 
Text DOLPHIN to 44144

Oklahoma City Tourist Destination Tabs 7 Media Group for Mobile Solution

Member Submitted Content
Submitter's Company: 
7 Media Group LLC

Brand:
Oklahoma City Bricktown

Agency:
7 Media Group

Campaign/program name:
Integrated Mobile Marketing

Duration:
May 2010 to present

Teaser Image: