Media & Entertainment | Page 5 | MMA

FOLLOW THE QUEEN - First Art Exhibition on Iphone

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Submitter's Company: 
Queen Mob

Follow the Queen brings the first art exhibition to iphone

In the same speed thas the technological innovations to mobile phones goes FOLLOW THE QUEEN: the first art exhibition created to iphone and iPod Touch.
You find 10 artworks from different artists, available to free download at App Store from Apple since March, 20th.

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Ackermans Teams Up With AdMob and Yonder Media for Its Mobile Internet Advertising Campaign

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Submitter's Company: 
Yonder Media

Johannesburg, 23 January 2010. Ackermans has become the first South African retailer to advertise on the local mobile advertising network. It partnered with AdMob and Yonder Media to drive awareness of its Birthday, resulting in Ackermans management gaining insight into their client base.

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Next

Campaign Objective
To increase awareness of the famous Next Boxing day sale by sending out reminders in-store in the lead up to Christmas.

Locations
Oxford Street flagship store

Start date: 16th December 2009
End date: 23rd December 2009

Results
Next recorded their best ever sales record to date on boxing day! Their mobile advertising initiatives in-store paid off greatly in their overall sales increase.

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Pot Noodle Case Study

Media Objectives
The Pot Noodle objectives were to target 18-25 year old ‘retrosexual’ males in the masses across Northern regions. Through BlisMobile Northern rail networks males from such demographics were easily targeted with a branded gaming application.
Pot Noodle’s clear aim and objective is to also refresh a saturated strong brand.

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Resistance: Resistance II Case Study (AdMob)

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Submitter's Company: 
AdMob

Goal

For the launch of their game, Resistance 2, Sony PlayStation worked with the agency Deutsch to create a mobile campaign to engage their audience of males 18-24.

PlayStation had an integrated media strategy to promote the game, and added mobile at the final planning stages to their advertising strategy.

Playstation decided to try mobile for the first time because they could reach their audience at scale with an engaging, highly measurable, and cost-effective campaign.

Solution

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TimeOut London iPhone Application

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Submitter's Company: 
Tigerspike Limited

Objective

Time Out wanted to create an iPhone version of their magazine that was time and location sensitive.

In collaboration with Smirnoff they launched an application that features up-to-the-minute Time Out content on one of a kind events and experiences in London, including the best nightlife, culture and eating out as picked by Time Out’s expert team of editors.

Solution

TigerSpike designed and built the iPhone Application which offers:

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MEview: Cross Platform User Generated Content (TigerSpike)

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Submitter's Company: 
TigerSpike

Objective
Among UK newspapers, Metro has the youngest readers and they are highly active in social media spaces: 85% of urbanites are registered on one social network, and they are 74% more likely than average to have watched a user generated video (TGI.net wave 14).

Metro’s readers engage heavily with user generated content and therefore the solution needed to reflect that and open this audience up to traditional news and online advertisers.

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National Geographic Channel Teaches Loyal Viewers New Tricks (2ergo)

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Submitter's Company: 
2ergo

Challenge

In honor of National Geographic Channel's 100th episode of its highly acclaimed "Dog Whisperer" television program, the interactive marketing team from NGC was looking for a unique way to keep viewers involved with the show. NGC wanted to extend both the viewing experience and advertising opportunities beyond the television medium.

Solution

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National Geographic Channel Dog Whisperer SMS
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