Paramount Pictures, along with their advertising agency, MEC Global, were looking for a unique and conversational way to promote the summer 2009 movie release of “Transformers: Revenge of the Fallen” to entertainment fans. They wanted to make the movie release a massive event.

The Goal:
Increase brand metrics (unaided awareness and purchase intent) for the release of the movie “Transformers: Revenge of the Fallen.”

Enabling global m-commerce

OBJECTIVE: Gameloft wanted to expands its global sales reach

SOLUTION: Internet Payment eXchange provides Gameloft with WAP, Web and SMS payment services to sell mobile games direct to customers around the world.

ABOUT GAMELOFT: Gameloft is a leading international publisher and developer of video games for mobile phones, with a distribution network in over 70 countries. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology.

Title: Drive Incremental Retail Revenue using Secure Mobile Coupons (Ubiquitously on SMS)

Brand:IKEA

Category:Direct Marketing via SMS

Agency:89 Degrees

Vendor:bCODE Inc.

Region:Seattle, WA

Timeline:November 2007 to present

Mechanism:

• Consumers text to shortcode 30364 to join IKEA Mobile

News Over Wireless (NOW) content partners are quickly learning that adding iPhone applications to their mobile product suite means they can capture a much larger, more loyal and ad-friendly audience than is possible with a mobile web site alone.

Challenge

In the summer of 2008, the Universal Pictures México Home Entertainment marketing team wanted to offer an incentive for consumers to purchase the DVD for The Mummy 3, a recent theater blockbuster. The customer experience needed to be seamless, easy to understand and extend the movie brand.

by Jim Shilale, Director of Business Development, 2ergo

As mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers an engaging experience for consumers, typically prompting a spontaneous response. This provides brands with a tool to more deeply interact with their target audiences and provide a necessary alternative to more traditional marketing channels whose efficacy are diminishing.

Britannia Little Hearts - Mobile2Win India Pvt. Ltd.

Brand:
Britannia

Britannia Industries Limited is an Indian company that is famous for its Britannia, Tiger and Little Hearts brands of biscuit, which are highly recognized throughout the country. Britannia is India’s largest biscuit firm, with a dominating market share.

Category:
Food & Beverages

Agency:
Britannia

Vendor:
Mobile2win

Brand: Universal Pictures
Category: Case study
Agency: Hyper
Region: US, UK, Spain, Scandinavia & Other markets
Timeline: 20 February 2009 to end of March 2009

Background
There is a huge opportunity to entertain the audience where there is no other media format available, and fill the downtime with rich interactive experiences. To promote the launch of the movie The Unborn, Hyper on behalf of Universal Pictures approached Golden Gekko to develop an iPhone application.

Customer:
Event Marketing Service

Partner Agency:
CoolCar

Mobile Marketing Agency:
DIMOCO - Direct Mobile Communications

Service:
Bluetooth Marketing, Mobile Ticketing, SMS Interaction

Periode of time:
November 2008 to February 2009

Brand: A&E TV’s Mind Freak Criss Angel
Vendors: Motricity
Region: United States