World Wrestling Entertainment

Goals:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

• Bring the World Wrestling Entertainment (WWE) brand to mobile users around the world
• Deepen the daily relationship with their millions of fans
• Take the internet experience on the PC and bring it to the more widely available mobile internet
• Develop a totally new revenue stream outside of the operator portals
• Drive fans from the high traffic website to their mobile site
• Experiment with ‘made for mobile’ content and use detailed analysis tools to see what appeals most
• Get a full understanding of users coming to the mobile site so WWE can develop the business to match users’ interests

The Solution

World Wresting Entertainment (WWE), a global sports entertainment brand with millions of fans around the world, launched an off-portal mobile site of original ‘made for mobile’ content in June 2006 to complement its television and consumer product offerings.  In its push to sell content direct-to-consumer, WWE partnered with Bango so fans anywhere in the world, on any network, can access and pay for content on their mobile phone.

WWE signed up to the Bango Target package to gain all the advanced features of the Bango Service, including the Bango Web Trigger (a tool that provides users with an easy way of getting from the PC web site to the mobile web site) and the ability to identify and understand consumer requirements.

WWE has more than 15 million unique visitors to its website –  www.wwe.com – so the company wanted to use this to drive traffic to their mobile site.  It is important that they provide an easy way for people to access and download content they see on the website, directly to their mobile phone.  The Bango Web Trigger does just that.  Users browse through the ringtones, wallpapers, voicetones and videos they can buy on the website and click the “BUY” link when they find something they want to buy.

A pop window appears and the user enters their mobile number and clicks “Submit”.  Bango then sends the user two messages – a text message and a WAP Push message (also known as a Service message).  Clicking on the link takes the user to the mobile site. 

When the mobile site loads into their browser, users are taken straight to a page where they can buy and download their chosen content.  They simply click the “BUY” link and choose to pay on their bill (the option to pay by credit/debit card/PayPal appears if on-bill payment is not an option). In a matter of seconds, payment is processed and they can download the content there and then.

Bango provides WWE real-time data tracking the number of users coming to their site as well as which country and their mobile operator network.  When this data is combined with information about the specific interests each user has, WWE can develop a service that meets users’ interests and provides the best user experience.  The company also tracks user spending patterns and has the flexibility to adjust the site to generate revenue from the most appealing content.

In addition to a number of mobile downloads (ringtones and wallpapers), the WWE mobile site has post-event commentary for its popular television programs: Monday Night RAW and Friday Night SmackDown, news on WWE champions and divas plus a live events schedule.  The site, built by Volantis, is designed to work for any user from any mobile operator in the world.   

The results:

Within 4 months of launching the service, WWE has consumers from more than 40 countries purchasing an array of content through more than 110 operators around the world.  In the US alone, the WWE mobile storefront is available to more than 100 million mobile phone users with Cingular and Sprint customers able to pay for WWE product directly through their phone bill.

“The reception from WWE fans so far has been fantastic,” said David Knise, WWE’s Vice President, Interactive Development.  “We knew that our storefront would have great appeal, but the results so far have been exceptional.” 

It's clear that WWE fans are drawn to the WAP site because it is really like a mini-web experience.  The WWE storefront uses Bango BillRank technology to allow customers from around the world to pay using their credit card, debit card or Payal account where operator billing is not available.  "It doesn't matter where they are, or what operator they use, they're able to shop around for their favorite WWE ringtones, wallpapers and other items, and, with one easy click, to make a purchase," said Bango Vice President of Marketing, Anil Malhotra.

The WWE branded mobile site builds brand loyalty and extends the brand onto the phone for millions of fans around the world. One-time integration with Bango enables WWE to engage directly with their fans on mobile world-wide and build a totally new and valuable revenue stream from content download sales.

Next step…

To learn more about how Bango can help your business, call or contact us at the following:

www.bango.com   E: [email protected]    T: +1 866 528 6897

  

Company:
Nellymoser

Campaign:
VH1 Mobile Junk 20

Challenge:
MTV Networks and VH1 needed to develop and deploy a mobile rich media experience that combined their online and TV program, VH1 Web Junk 20. VH1 Mobile Junk 20 was born. In doing so, VH1 enabled dynamic interactions with its fan base through mass market phones across the U.S.

VH1’s Web Junk 20’s digital convergence signaled the value of combining three channels into one, powerful digital experience for fans looking for more interaction outside of their PC or TV. With VH1’s reputation for innovative programming, the mobile component of the VH1 Web Junk 20 franchise would need to be perfectly executed to increase revenues and not squander hard earned brand capital established in other channels.

Solution:
This unique approach relied on Nellymoser’s ASAO Next Generation Mobile Media Platform to provide a mobile user experience for VH1 Mobile Junk 20 that gives users the ability to upload, view and share video and photos taken with their mobile devices. Unlike other experiences, either mobile or online, consumer’s interaction determines what videos the television program Web Junk 20 plays each week on VH1. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

With the ability to engage millions of subscribers on multiple cellular networks in the US, Vh1’s Mobile Junk 20 not only sets new standards for UGC (user generated content) and social networking services, but also market penetration.

In addition to offering users the functionality to capture and upload user-generated content, the service gives users the ability to watch, rate, and share videos and photos submitted by others. Additional future functionality allows users to create profile pages and leave messages, or “stickies,” for others creating a unique, user-generated mobile community.

Results:
ASAO Next Generation Mobile Media Platform enabled Vh1 to overcome a fragmented market with dozens of network operators, a diversity of mobile device standards and numerous distribution channels with differing revenue models. Nellymoser, with VH1 Mobile Junk 20, provided MTV Networks and VH1 with a fast and efficient path to mobile revenues, while setting new standards of user experience, interactivity and mobile content consumption.

About Nellymoser
Nellymoser is the leading mobile media and service delivery platform provider. Utilizing Nellymoser's ASAO Next Generation Mobile Media Platform, tools, and portfolio of configurable frameworks, leading media companies and network operators deliver interactive and personalized mobile experiences that include on-demand video, music, ringtones, communities and games. We make it easy and fun for consumers to discover, preview, purchase, share and enjoy rich content directly from their mobile devices. Customers include MTV Networks, Warner Music Group, Hachette Filipacchi Media US, Fox Interactive Media, Microsoft, Macromedia, Leapfrog, Sony, Ericsson, Vivendi Universal and Electronic Arts. For more information, visit nellymoser.com

   

Company:
Nellymoser

Campaign:
IGN Mobile

Challenge:
IGN needed rapid time to market with IGN Mobile yet offer unmatched interactive mobile media experiences to their gaming fans. IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. IGN’s sites attract more than 31 million unique monthly visitors and have one of the largest concentrated Internet audiences of young males - a coveted core customer demographic and a natural fit for mobile. The mobile marketplace is fragmented with dozens of network operators, a diversity of mobile device standards and numerous distribution channels with differing revenue models. IGN needed a partner to take it mobile without diluting its brand.

Solution:
Nellymoser’s ASAO Next Generation Mobile Media Platform is the technical foundation IGN relied on to deliver IGN Mobile. The on-device portal offers interactive rich mobile media experiences to the widest mobile audience, giving gamers instant access to news, previews, cheats, reviews, and additional information about their favorite games, anytime, anywhere, directly from their mobiles. Nellymoser enabled IGN/FOX to initiate valuable, long-term relationships with each fan yet build communities. IGN mobile features a cutting edge user interface and interactive user experience. Users can browse, preview and purchase ringtones and wallpapers; read and search specific news stories, game reviews and game summaries.

Results:
Nellymoser provided IGN/FOX a fast and efficient path to mobile revenues, while setting a new standard for quality of user experience, interactivity, usability and mobile content consumption.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

“Nellymoser’s solutions provide an innovative method for creating, managing and delivering rich interactive content,” said Richard Jalichandra, EVP of Business Development at IGN. “Our millions of users can instantly stay up-to-date with the latest videogame tips, trends, news and announcements, wherever they are. Our partnership with Nellymoser enhances the information and mobile entertainment experience for our users, putting us at the forefront of our industry.”

About Nellymoser
Nellymoser is a leading Mobile Media & Service Delivery Platform provider. Utilizing Nellymoser's ASAO Platform, tools, and portfolio of configurable rich media application frameworks, leading media companies and network operators deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games. We make it easy and fun for consumers to search, discover, preview, purchase, share and enjoy mobile content directly from their mobile devices. Customers include MTV, Warner Music Group, Hachette Filipacchi Media US, IGN/Fox, InfoMedia, Microsoft, Zingy, Leapfrog, Sony, Ericsson, Vivendi and Electronic Arts. For more, visit nellymoser.com.

Company:
Mobile Dreams Factory (www.mdfactory.com)

Client:
Pascual – Zumosol Activo (www.zumosolactivo.com) - Spain.

Background:
Pascual is a beverage company that wants to launch a new drink mixing juice and milk.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

“El Canto del Loco” is one of the top ten music group in Spain.

Goals:
Pascual sponsored the tour around Spain of the “El Canto del Loco”, and wants to tied their brand with this musical group.

The objectives of the campaign were:

·          Introduce their new juice “Zumosol Activo”

·          Zumosol Activo brand awareness

·          Tied “El Canto del Loco” brand to Pascual brand.

·          Reach the youth thru technology

Idea:
The participation of Mobile Dreams Factory were in 2 actions:

1) Zumosol – El canto del loco’s videoblog:
In this action we sent to every concert 2 bloggers that performed as fans of El Canto del Loco. They recorded on video comments, experiences and impressions of the Tour. All the videos were recorded by mobile phones and uploaded in real time to a videoblog. This action made possible to enjoy El Canto del Loco’s tour thru the “fans”, tiding Zumosol Activo and the music group brands.

2) Proximity Marketing in-concerts:
We set Bluetooth antennas in every concert. Those antennas sent videos, animated gif and Microeditions (www.microeditions) of El Canto del Loco and Zumosol Activo.

Results:

·          The Campaign lasted 2 months.

·          We covered more than 30 concerts around Spains.

·          The bloggers travels more than 23.000 kms (around 14.000 miles).

·          More than 200.000 people follow the concerts thru the videoblog.

·          More than 35.000 downloads thru Bluetooth.

About the Company:
Mobile Dreams Factory has 2 divisions, one is the mobile content were they create, develop and distribute mobile products and contents. The other division fulfills services of advance mobile marketing or as they called Mobile Marketing 2.0.
The company develops different technology platforms such as YQS, Microeditions and Mobile Campaign Manager.

Some of their clients are Coca-Cola, Heineken, Renault, Telefonica, Cepsa, Orange and Vodafone.

Resources:
You can browse the videoblog at: http://www.zumosolactivo.com/videoblog.php

Campaign – Vodafone Load-a-Ticket- the mobile event ticket

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Buying tickets on the Internet and having them sent as a Data Matrix code directly to the buyer’s mobile phone enhances customer convenience.

Idea
Vodafone D2 in Germany, the world's largest mobile operator, in cooperation with CTS Eventim, the leading German event ticketing reseller, offered customers the first-ever mobile ticketing service – Load-A-Ticket. Using the VS2300M scanning device, the code on the mobile phone display functioned as a mobile entrance ticket. Vodafone D2 offered its customers the opportunity to purchase tickets for a concert or a sporting event via its new "Load-A-Ticket" service. The tickets are delivered to the buyer’s mobile phones as a Data Matrix code via a short message (Picture SMS, EMS or MMS). Vodafone D2 presented its new service at the music industry trade fair – Popkomm in Cologne - and subsequently offered mobile ticketing for various other events, such as the VIVA Comet awards at the Kölnarena in Cologne. After the successful public trial the application went fully commercial.

Results
After an electronic ticket was ordered from the CTS Eventim online shop via the Internet, it was sent to the buyer’s mobile phone as a unique and encrypted two-dimensional code (Data Matrix). The transfer of the ticket costs only 0.99 € and is paid to the ticketing agency. The only requirement is that the mobile phone used supports MMS, Picture SMS or EMS. Additional event-related information such as event location, event date, event time and seat designation are displayed in the text message beneath the Data Matrix code. If the short message is accidentally deleted, Vodafone D2 users can dial the short number 1212 to have their mobile ticket resent to them at a charge of 1.99 €. To be admitted to the concert, mobile buyers present their mobile phone screen with the Data Matrix code displayed to the VS2300M scanner integrated in special turnstiles or control systems at the entrance. The scanner is linked to the CTS Eventim ticketing agency’s database, where the Data Matrix code can be identified and, after validation, the ticket-holder can enter the venue.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).

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Campaign – ANWB – The M-Ticket for the De Efteling recreation and adventure park.  

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Mobile ticketing improves customer service and helps to generate new revenue streams through new and existing customers.

Idea
ANWB, the tourist organization for drivers, bicyclists and walkers/hikers in the Netherlands, implemented the VS2300M reading solution to control admission to the Efteling amusement park. In summer 2003, the tourist organization ANWB started a mobile ticketing pilot project on behalf of the Efteling recreation and Adventure Park in Holland. Instead of buying entrance tickets at the counter, customers could purchase them online from the ANWB website and get a discount when using their mobile phone as the entrance ticket. Once the tickets were ordered from the ANWB website and payment completed, the customer was sent a text message containing a two-dimensional code (Data Matrix) to his mobile phone.

Results
At the Efteling park entrance, the customer needed only to present his mobile phone with the Data Matrix entry code displayed to the VS2300M scanners that were in place at some control points. The VS2300M reading systems first decoded the Data Matrix code, checked it for validity against the ANWB database via a GPRS connection and then granted entrance to the park.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com) and Sponge (www.spongegroup.com) <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Campaign – Nokia N-Gage Snow Tour 2004-Mobile sweepstakes tickets

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Mobile marketing helps to generate a strong customer relationship and build a personalized customer database as well as raise brand awareness.

Idea
Nokia, the world leader in mobile phone technology, used EXIO for its mobile marketing campaign during the N-Gage Snow Tour 2004 through many Austrian and Swiss ski resorts in order to promote the new N-Gage game deck. In cooperation with DIMOCO - Direct Mobile Communications - Austria's leading mobile marketing agency, registered Club Nokia members received a mobile ticket in the form of a Data Matrix code as Picture SMS to their mobile phone, enabling them to participate in the Nokia sweepstakes being held in the N-Gage tour trucks.  Using Smart Messaging, unique and encrypted Data Matrix codes were generated and sent to the Club Nokia members' mobile phones. Persons not registered with Club Nokia could also receive a mobile sweepstakes ticket by requesting it via text message and sending a special keyword.

Results
To validate the Data Matrix code, the mobile phone users had to present their mobile screen to the EXIO reading system placed in the N-Gage tour truck at the ski resort. Connected to the Nokia database via a GPRS connection, EXIO checked the code and informed the mobile phone user whether he was one of the lucky winners in the sweepstakes.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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Campaign – beep.nl- Mobile tickets for cineasts

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Providing mobile ticketing significantly increases customer convenience and yields cost savings in distribution and administration at the venue.

Idea
beep.nl, the leading provider of mobile tickets in the Netherlands, integrated the VS2300M at the point of entrance to permit quick and easy access to the cinema using a mobile phone as admission ticket. beep.nl offered customers the chance to order movie tickets for the Royal cinema in Echt as well as for the Apollo and Delfia cinemas in Delft, and to pay for and receive the tickets on their mobile phone anytime and anywhere. To improve customer service by reducing queue times at the entrance, providing easy and quick access to the cinema, VS2300M scanners were integrated in the access control systems.

Results
Once movie tickets were ordered from home via the beep.nl Internet portal or via a text message wherever the customer happened to be, a two-dimensional code in the form of a picture message appeared on the customer’s mobile phone. The 2d-code (Data Matrix) contained all the information needed to permit easy access to the cinema. The only requirement is that the mobile phone supports MMS, Picture SMS or EMS. At the cinema entrance, the customer presented the Data Matrix code to the integrated VS2300M , where it was scanned and the purchase data checked. Once validated, access was granted.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).

Campaign – Turkcell- Mobile tickets for Star Wars Episode III premiere

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Turkcell, the leading mobile phone operator in turkey, promoted a mobile ticketing campaign to permit quick and easy access to the Star Wars Episode III premiere using Gavitec scanners at the point of entrance. 

Idea
On request of Turkcell, the leading mobile phone operator in Turkey, Gavitec together with Penna, the Gavitec local partner in Turkey and specialist for mobile marketing solutions, developed an easy-to-use and absolutely reliable ticketing system to improve customer service, to generate new revenue streams, to reduce queuing times at the entrance and to provide fast access to the cinema – simply by using the mobile phone as an admission ticket.

Cineasts bought their mobile tickets cashless via Internet or by phone, and received the ticket as a two-dimensional code in the form of one SMS directly to their mobile phone. The SMS with one code (2d code) contained all the information needed to permit access to the cinema.

At the cinema entrance, visitors simply presented their mobile ticket to the Gavitec code reader and gained direct access to the movie. Gavitec scanners at the entrance read the SMS with the 2d code (Data Matrix), checked the data and validated the information. While others joined long queues at the box offices, mobile ticket owners could go straight to their previously reserved – and best positioned – seats and enjoyed Episode III of the Star Wars saga with popcorn and cola.

Results
This mobile ticketing campaign has shown excellent results: within one week, more than 30,000 persons went through the cinema-entrance control solution equipped with Gavitec scanners and gained convenient access to the film spectacle. With this technology, ticket purchasing at box offices and paper-based tickets have been resigned to history at most of the movie theatres in Turkey.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).

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Enpocket Powers Secret Summer Music Gigs in Promotion of Vodafone LIVE! Music

Background:
Vodafone live!, the carrier’s mobile content portal, represents the nucleus of Vodafone’s mobile data strategy. With voice revenues predicted to level out across most advanced mobile markets including the UK, Vodafone live! is of paramount importance to the company. Music is a critical component of the live! offering, and Vodafone wanted to draw upon the universal appeal of music for their summer data promotion. Vodafone regularly uses the MMS channel to promote content and services to their subscribers.  They took it a step further with a big summer-long promotion around secret music gigs in their “Summer of Live” campaign. Some of the richest and most varied uses to date of the mobile channel have been used to support the promotion.

Objectives:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

• Drive increased penetration and usage of Vodafone live! products and services
• Demonstrate increased Average Revenue Per User
• Foster understanding of depth and breadth of Vodafone live! services
• Create a buzz around Summer of live! content offerings

Solution:
As part of Vodafone UK's initial three-year commitment to live music, it has created two major live music properties. "TBA", a series of six "spontaneous" gigs by top bands, including The Zutones and Snow Patrol, in cities around the country. These, predominantly open-air, urban concerts have been taking place monthly and climax with The Vodafone Live Music Awards in October. The location of each gig is announced just days or even hours beforehand.

Vodafone and Enpocket are building the buzz and facilitating attendance at the gig venues through:

• MMS campaigns to Vodafone customers
• Inviting customers to enter a draw to win tickets through downloading full music tracks and realtones from Vodafone live!
• Encouraging customers to stream the gig on Vodafone live!
• Text competitions using SMS short codes promoted off TV, press and radio, allowing all mobile users the opportunity to win tickets.
• A Live Music WAP site for customers on non-Vodafone networks to learn about the events (Text 'track' to 61500 to view.)
• Mobile ticketing incorporating pioneering SMS bar codes for simple, unique user redemption at the venues.

Results:
Vodafone is leading the way, using the latest marketing services to educate its customer base. MMS has proved to be the ideal medium for promoting the vast range of services that are available through Vodafone live! and for driving customers direct to content from their mobile phones.

User experience is far simpler when one medium is used for receiving and redeeming advertised offers, and consequently the inclusion of WAP links in MMS messages has helped to boost conversion rates. Enpocket’s range of services and scalable technologies have enabled Vodafone to create and deliver mass media campaigns via MMS, while giving a better insight into what really matters to the mobile consumer. The main achievements of the project to date include:

• Revenues from music product sold on Vodafone Live! pertaining to the artist featured in the secret concert gig increased on average by 10%
• A significant increase in the use of mobile data services and music track downloads.
• Improved visibility and understanding of Vodafone live! consumer usage - in real-time
• Rapid delivery of time sensitive campaigns
• Optimization of creative content to suit user profiles and handset types
• A head start on the competition in next generation marketing of mobile applicationsBottom of Form