Campaign – ANWB – The M-Ticket for the De Efteling recreation and adventure park.  

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Mobile ticketing improves customer service and helps to generate new revenue streams through new and existing customers.

Idea
ANWB, the tourist organization for drivers, bicyclists and walkers/hikers in the Netherlands, implemented the VS2300M reading solution to control admission to the Efteling amusement park. In summer 2003, the tourist organization ANWB started a mobile ticketing pilot project on behalf of the Efteling recreation and Adventure Park in Holland. Instead of buying entrance tickets at the counter, customers could purchase them online from the ANWB website and get a discount when using their mobile phone as the entrance ticket. Once the tickets were ordered from the ANWB website and payment completed, the customer was sent a text message containing a two-dimensional code (Data Matrix) to his mobile phone.

Results
At the Efteling park entrance, the customer needed only to present his mobile phone with the Data Matrix entry code displayed to the VS2300M scanners that were in place at some control points. The VS2300M reading systems first decoded the Data Matrix code, checked it for validity against the ANWB database via a GPRS connection and then granted entrance to the park.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com) and Sponge (www.spongegroup.com) <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />