Campaign – Nokia N-Gage Snow Tour 2004-Mobile sweepstakes tickets

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Mobile marketing helps to generate a strong customer relationship and build a personalized customer database as well as raise brand awareness.

Idea
Nokia, the world leader in mobile phone technology, used EXIO for its mobile marketing campaign during the N-Gage Snow Tour 2004 through many Austrian and Swiss ski resorts in order to promote the new N-Gage game deck. In cooperation with DIMOCO - Direct Mobile Communications - Austria's leading mobile marketing agency, registered Club Nokia members received a mobile ticket in the form of a Data Matrix code as Picture SMS to their mobile phone, enabling them to participate in the Nokia sweepstakes being held in the N-Gage tour trucks.  Using Smart Messaging, unique and encrypted Data Matrix codes were generated and sent to the Club Nokia members' mobile phones. Persons not registered with Club Nokia could also receive a mobile sweepstakes ticket by requesting it via text message and sending a special keyword.

Results
To validate the Data Matrix code, the mobile phone users had to present their mobile screen to the EXIO reading system placed in the N-Gage tour truck at the ski resort. Connected to the Nokia database via a GPRS connection, EXIO checked the code and informed the mobile phone user whether he was one of the lucky winners in the sweepstakes.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />