Company:NellymoserCampaign:IGN MobileChallenge:IGN needed rapid time to market with IGN Mobile yet offer unmatched interactive mobile media experiences to their gaming fans. IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. IGN’s sites attract more than 31 million unique monthly visitors and have one of the largest concentrated Internet audiences of young males - a coveted core customer demographic and a natural fit for mobile. The mobile marketplace is fragmented with dozens of network operators, a diversity of mobile device standards and numerous distribution channels with differing revenue models. IGN needed a partner to take it mobile without diluting its brand. Solution:Nellymoser’s ASAO Next Generation Mobile Media Platform is the technical foundation IGN relied on to deliver IGN Mobile. The on-device portal offers interactive rich mobile media experiences to the widest mobile audience, giving gamers instant access to news, previews, cheats, reviews, and additional information about their favorite games, anytime, anywhere, directly from their mobiles. Nellymoser enabled IGN/FOX to initiate valuable, long-term relationships with each fan yet build communities. IGN mobile features a cutting edge user interface and interactive user experience. Users can browse, preview and purchase ringtones and wallpapers; read and search specific news stories, game reviews and game summaries.Results:Nellymoser provided IGN/FOX a fast and efficient path to mobile revenues, while setting a new standard for quality of user experience, interactivity, usability and mobile content consumption.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
“Nellymoser’s solutions provide an innovative method for creating, managing and delivering rich interactive content,” said Richard Jalichandra, EVP of Business Development at IGN. “Our millions of users can instantly stay up-to-date with the latest videogame tips, trends, news and announcements, wherever they are. Our partnership with Nellymoser enhances the information and mobile entertainment experience for our users, putting us at the forefront of our industry.” About NellymoserNellymoser is a leading Mobile Media & Service Delivery Platform provider. Utilizing Nellymoser's ASAO Platform, tools, and portfolio of configurable rich media application frameworks, leading media companies and network operators deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games. We make it easy and fun for consumers to search, discover, preview, purchase, share and enjoy mobile content directly from their mobile devices. Customers include MTV, Warner Music Group, Hachette Filipacchi Media US, IGN/Fox, InfoMedia, Microsoft, Zingy, Leapfrog, Sony, Ericsson, Vivendi and Electronic Arts. For more, visit nellymoser.com.