Media & Entertainment | Page 2 | MMA

Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Millennial Media - Samsung Galaxy Tab “Possibilities on the Go”

BACKGROUND
Samsung, through Starcom, were looking to promote their new Galaxy Tablet to primarily Android users across EMEA and Asia and reinforce the message of “More Possibilities On The Go”. The campaign ran cross-media and the goal was to leverage the unique opportunities offered by mobile devices.
 
CHALLENGE
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Millennial Media - Activision Leverages Mobile's Reach to Promote “Call of Duty: Modern Warfare 3”

GOAL
Drive pre-orders ahead of the game release date, and generate awareness and social media buzz.
 
SUMMARY
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Gameloft case study

A worldwide interactive entertainment video game company headquartered out of Paris, France, Gameloft focuses on producing games for the mobile phone handsets and home, with award winning games such as 'Assassins Creed', 'The Oregon Trail' and 'Rise of the Lost Empires'.

Gameloft was interested in generating large volumes of acquisitions across multiple territories for the games 'Assasins Creed' and 'Asphalt' while expanding their registered user base and scaling up mobile users from their mobile search campaigns. (see PDF for more)

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Mobile Gaming Advertising
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InMobi Case Study – Fiplab’s Talking Gremlin App Reaches #1

The Challenge:
Fiplab is a leading app development studio based in London, U.K. As part
of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive downloads and increase their App Store ranking.
 
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InMobi Case Study – Red Hot + Rio Drives Music Pre-Orders

The Challenge:
Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. Red Hot + Rio 2 is a modern tribute to the late 60’s Brazilian Tropicália movement. The Red Hot organization used InMobi to help promote this album launch.
 
The Solution:
Sounds and videos were incorporated in this rich media banner experience. The campaign peaked with a CTR of 1.07% in the UK.
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InMobi Case Study – Gaia Monster Galaxy Reaches top 10 in iTunes

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The Goal:
Gaia Interactive’s hit iOS app Monster Galaxy: The Zodiac Islands is an adventure game where players battle and train hundreds of wild monsters. Gaia partnered with InMobi to use mobile advertising for the re-launch of the game. 
 
The Approach:
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