November 1, 2012
The Challenge:
Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. Red Hot + Rio 2 is a modern tribute to the late 60’s Brazilian Tropicália movement. The Red Hot organization used InMobi to help promote this album launch.
The Solution:
Sounds and videos were incorporated in this rich media banner experience. The campaign peaked with a CTR of 1.07% in the UK.
The Results:
Paul Heck, Director of the Red Hot Organizations says, “Mobile advertising on InMobi’s network was a huge success for Red Hot + Rio 2. The creative potential of the mobile advertising format is very impressive, when combined with Sprout’s technology. Reaching scale in markets such as Brazil and Spain in that past, has been challenge with traditional media.”
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