360i launched a targeted mobile ad campaign to drive awareness and promote The Scorpion King 3, the sixth film of “The Mummy” franchise.

 

Standard banner ads were displayed and linked to a captivating and interactive landing page featuring a preview of the movie. After the video the site enticed users to share their experiences via ‘tweets’ and Facebook ‘likes’. Consumers also had the ability to read more about the story, or purchase the movie by linking out to Amazon.

 

This campaign achieved excellent results; delivering nearly 16 million impressions while driving strong engagement.