Objective:
Verizon teamed up with ScanLife to promote the wide variety of apps available using the DROID devices. “QR” Codes were placed throughout an integrated campaign which included print ads, in-store displays, direct mail, websites, and even iPad ads.

User Experience:
Once a consumer sees material with a code, they were directed to use the ScanLife app, or download it by texting SCAN to 43588 for “Instant Gratification.”

Users with an Android powered device are linked directly to a specific application on Android Market for download, or a mobile site with some of the top apps. If a user scans the code using another type of Smartphone, they are redirected to a mobile formatted site that explains the benefits of the DROID and the variety of apps available.

Results:
In just over three months, the campaign has seen over 150,000 scans, making it the most successful ScanLife campaigns in North America. The technology has opened up a world of immediate access for DROID customers directly from a wide variety of material.

Key Learnings:

• Using codes in an integrated way, across media will significantly increase results
• The web is a good environment for codes if it adds value (i.e. linking to mobile app downloads)
• Codes should provide immediate access to relevant content when consumers need it
• The technology is universally used across a wide range of age groups

The full case study with more images and charts can be found here.