November 20, 2015
Submitted by Urban Airship
Redbox’s Objectives
- Educate and onboard new users
- Cross-promote Redbox content across channels
- Give users easy access to rental kiosks and content availability
RESULTS
- Redbox’s first welcome message boosted the redemption rate by 300 percent.
- The first push notification drove more than 16 times more online traffic than its busiest day ever.
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