Global Mobile Customer Engagement for the Media & Entertainment Industry | MMA

Global Mobile Customer Engagement for the Media & Entertainment Industry

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Submitter's Company: 
Tata Communications

The media and entertainment industry is moving beyond the traditional television broadcast model to address a new multi-screen reality of Smartphones, Tablet devices, PCs and Laptops. Consumers want to enjoy movies, videos, sporting events, and live programming on a variety of devices, on the go, anytime, anywhere.

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