MMA News

New Research Report Points Out Marketers Don’t Agree on How to Achieve Growth; New Series Aims to Help
Nabd and Transsion Partner to Provide Personalized Arabic News to Transsion Smartphone Users in MENA
ArabyAds doubles e-commerce transactions powered in 2021 to 12 million. Sets record sales once again for Black Friday...
Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head
Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head
MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability
Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)
MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries
MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board...
Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards
MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues...
Ogury launches Header Ad, an elegant and non-intrusive mobile format
MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking...
Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer
Ogury appoints Blandine Kouyaté as Chief People Officer
MMA Announces 2021 SMARTIES X and North America Shortlist
Ogury Donates Over $1 million U.S. Dollars of Ad Space to Non-Profit Organizations
Ogury appoints Fabien Magalon as Chief Publisher Sales Officer
MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit
MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers...
Neutronian Launches Cookieless Certification Based on NQI Scoring
Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth
Verve Group Releases Proprietary On-Device Audience Activation Technology
Verve Group Expands Internationally With Launch of Operations in Brazil
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Nabd Launches Financial Markets Data and News Section
Evolving World Events in H2 2020 Impacted Brand Risks According to the Latest Media Quality Report by IAS
Boom de la banca digital en Latinoamérica: crecen fintech e inversiones virtuales
Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA...
IAS Launches First Industry-Wide Digital Ad Verification Training Program
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
LOGAN Y M&C SAATCHI SE UNEN PARA LANZAR SUPER SMALL DATA EN ESPAÑA
Contextual Relevance is Important to Indonesian and APAC Consumers According to the Power of Context Research by IAS
FCC Confirms Service Provider Safe Harbor for Protecting U.S. Consumers and Businesses from One-Ring “Wangiri” Robocall...
MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business...
MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its...
Neutronian and Eyeota Launch Data Quality Certification Initiative
Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
0ptimus Analytics Awarded Neutronian Certification Badge Represents Independent Verification of Data Quality,...
Affinity Answers Awarded Neutronian Certification Badge
Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020
MMA announces 2020 SMARTIES APAC Winners
MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing...
IAS Adds Bahasa Indonesia and Thai Language Capabilities to the ‘Context Control’ Solution in APAC
MMA EMEA announces its 2020 Smarties Awards shortlist
Zeotap lands additional $18.5M from SignalFire’s Breakout Fund to extend Series C to $60.5M
Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative...
Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer
MMA Announces 2020 SMARTIES X and North America Shortlist