There's No Playbook for this.... | MMA
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May 29, 2020

Looking forward with an optimistic view you cannot help but wonder what will happen and how we are going to deal with the changes that we will all have to adapt to. There is always a silver lining, and we believe, that is a very important lens with which we should look at the world surrounding us with all this uncertainty.

Whilst we understand the picture is not all that rosy and all the information around us only talks about the sad state we are in, we personally would like to change that tone through this series and build the conversations on a positive thematic of how we enter and thrive in the new world post Covid-19.

  • Advertising and Marketing will change and there are learnings we will have to accommodate in our strategy and planning
  • The need to create and deliver on set objectives required to make way for new ones
  • The criteria for measurement of success. Will that be redefined in the way consumers consume media and engage with brands?

There is a need for the industry to pivot it’s thinking and internalise the new normal before stepping into the world again and bring with it a reason to cheer and celebrate. After all, life is meant to be lived. That is no different when applied to any industry, it has to thrive and overcome the short-term hurdles

Join Rohit Dadwal while he deliberates some of these points with his esteemed panellists on Fridays at 3pm Singapore time.

Key learnings and highlights the panels will discuss:

  • Staying healthy, happy & productive during managed remote working & social distancing
  • Fast digital change is much more possible than most of us thought
  • Resource reductions spurring innovation and creativity like never before
  • The old ways of operating are often badly outmoded in this new era

When There is no playbook for this..... you need to start building one -- register now and learn how!

 

Creativity & Content

Creativity & Content offers an unmatched level of power which can help answer the needs of the industry as we debate if:

  • Advertising and Marketing will change and there are learnings we will have to accommodate in our strategy and planning
  • There is a need to create and deliver on set objectives required to make way for new ones
  • The criteria for measurement of success will be redefined in the way consumers consume media and engage with brands

Join Rohit Dadwal as he deliberates #ShapingTheFuture through Creativity & Content with his esteemed panellists on Friday, May 29 at 3pm Singapore time.

Fmr Global CEO
Dentsu Aegis Network/Creative & Content
Director, APAC Media & Digital Marketing, Studios
Disney
 
Chief Executive Officer
Surya Citra Media

Digitisation & Consumption

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Exploring the development of new consumer cultures, Digitisation & Consumption offers an important contribution to the industry. The consequences of digitalization for marketing and consumption not only assist and channel consumers, but also rework their dispositions, emotions and values.

Join Rohit Dadwal as he deliberates #ShapingTheFuture through Digitisation & Consumption with his esteemed panellists on Friday, June 5 at 3pm Singapore time.

Regional Managing Director, GrabAds & Brand Insights
Grab
Chief Marketing Officer
Hollard Group
 
Vice President / Managing Director – Asia, Middle East, Africa
General Mills

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New World Post Covid-19

Key learnings and highlights the panels will discuss:

  • Staying healthy, happy & productive during managed remote working & social distancing
  • Fast digital change is much more possible than most of us thought
  • Resource reductions spurring innovation and creativity like never before
  • The old ways of operating are often badly outmoded in this new era

Join Rohit Dadwal while he deliberates New World Post Covid-19 with his esteemed panellists on Friday, May 15 at 3pm Singapore time.

EVP Digital Transformation
Unilever
Vice President, Asia Pacific
Facebook
 
Chairman & CEO, India, South East Asia & North Asia
Havas Group
Global Marketing Director
Mayora

Innovation & Collaboration

Join Rohit Dadwal as he deliberates #ShapingTheFuture through Innovation & Collaboration with his esteemed panellists on Friday, May 22 at 3pm Singapore time.

CEO
GroupM Asia Pacific
Founder & CEO
Withinlink
 
Chief Commercial Officer
Go-Jek
Head of Media - Indonesia and SEAA
Unilever