A look at the latest and most engaging innovative and effective mobile campaigns in creative and media and their Business impact case studies showcasing effective marketing — persuasive copywriting, great design, a relatable problem, and an effective solution.
9:30 AM – 9:50 AM
Mapping a Path to the Future/ Fighting for the Soul of Marketing
This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change. Hear what the MMA boards believe to be true about our future and what the MMA is doing about it.
Keynote: Asian Games - The Power of Relevance and Connect
We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Digital/ Mobile is driving the decade’s second great revolution in consumer communications. This session will discuss the elements of the huge success of the recently concluded Asian games in the connected world along with the strategy and challenges.
10:10 AM – 10:30 AM
Leadership Perspective: How to Manage Today's Complex Marketing Landscape
Marketing is evolving faster than ever. As a result, it has put tremendous pressure on marketers to rethink their organizational structure to best take advantage of mobile marketing. This session will have a leading brand marketer in discussion to explore how marketers should be dealing with today’s top concerns, including brand safety, ad fraud, attribution, GDPR and how to put mobile at the top of marketers agenda.
10:30 AM – 10:50 AM
Keynote: What it Takes to Win at Mobile
The success of an organization’s mobile strategy ultimately lies with the c-suite and their leadership. The session will share insights on where mobile should live within the organization, how to foster mobile talent and expertise, integrate and embrace new and changing technology platforms, optimize media spend and ultimately build deeper relationships with the connected consumers.
10:50 AM – 11:20 AM
11:20 AM – 11:40 AM
Keynote: Mobile Tech for Good
11:40 AM – 12:10 PM
Navigating Today's Seismic Shifts: A Vision of What Lies Ahead
Driven by the emergence of new technologies primarily Mobile, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability & willingness to throw out the old playbook in response to the opportunities & challenges that lie ahead.
12:10 PM – 12:30 PM
Making Mobile Video Work
Mobile video continues to grow in popularity with both consumers in time spent and with marketers as they embrace the opportunity to engage with their consumers. It therefore becomes crucial to better understand the high value that mobile video advertising #shapesthefuture in the marketing mix.
12:30 PM – 12:50 PM
Maximizing Mobile - Creative Quality and Brand Safety
When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.
1:00 PM – 2:00 PM
2:00 PM – 2:20 PM
Keynote: How Mobile Apps are Changing the Content World
n the ever-changing landscape of the app world and how a browser and news service evolved from being a utility tool to content distributor #shapingthefuture for the growing consumer demand for content . Opportunity & value the morphed service provides to marketers their marketing strategies.
UC Ads @ Alibaba Digital Media and Entertainment Group
2:20 PM – 2:45 PM
Mobile Gaming: Growing Consumer Demographic Insights and Behaviour
MMA presents the first ever research on Mobile Gaming consumers and insights into the future of in-game advertisements as the next biggest advertising medium on mobile. The session will discuss key trends, behaviour and insights about mobile gamers and how brands have leveraged mobile gaming to deliver effective ROI while targeting and engaging the gaming audience.
McKinsey in its report titled in 2016 predicted that digital economy would contribute to the national economy to the tune of $150 billion annually by 2025. Google and Temasek’s study in 2016 also revealed that Indonesia would become Asia’s digital economic powerhouse.
The panel full of fast moving categories discuss how the 2020 Go Digital Vision is effecting brands and their business strategy /transformation. Is the 2020 landmark for real or a drag!
Keynote: Fraud, Fake & Frenemies - Can Blockchain come to the rescue?
Authentication, Authorization and powerful digital relationships through devices that are vital to digital transactions, are now becoming critical to Advertising on the back of the ANA report, Ad Fraud, Transparency and Privacy (GDPR) related discussions; Cost control pressures within the CPG industry and the questions on Working Media Vs Non-Working Media related investments are pushing the system to seek discontinuous efficiencies and a better system. Can the Distributed Ledger Technology, popularly known as Blockchain, capable of offering a solution?
Mobile Masters - Building a Great Mobile Web Experience
Exclusive Insights on building great mobile assets optimised for the new consumer for their speed, user experience, design and performance. Accelerating mobile asset improvements and key learnings for marketers #shapingthefuture for the connected consumer.
4:40 PM – 5:05 PM
Video on Mobile - The New Way to Video
With increasing data connectivity and changing consumer behaviour, mobile is on its way to be the single largest channel of video consumption. Consumers are adapting to new consumption formats, including streaming sports and subscription paid original content and leading creation with Stories and Live. How can marketers plan for the right media impact and build a creative strategy for this new world.
The Art of Integration & Smarties Insights, this session delivers insights to help brands create effective marketing campaigns. This year’s Smarties insights examines principles to help brands create successful integrated and customized campaigns that will avoid the pitfalls of fragmentation and maximize media synergies across channels.
The MMA’s groundbreaking series of SMoX case studies, which examine mobile’s role in a multi-touch attribution world, are providing brand marketers with empirical evidence about how mobile can provide maximum impact for the very first time.