Agenda | MMA Global


*Subject to change

Wednesday, October 17, 2018

8:00 AM – 9:00 AM

Registration and Breakfast

9:00 AM – 9:20 AM

Welcome from MMA

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

9:20 AM – 9:50 AM

Mapping a Path to the Future

This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA boards believe to be true about our future and what the MMA is doing about it.

MMA Global

9:50 AM – 10:10 AM

Keynote: Asian Games - The Power of Relevance and Connect

We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Digital/ Mobile is driving the decade’s second great revolution in consumer communications. This session will discuss the elements of the huge success of the recently concluded Asian games in the connected world along with the strategy and challenges.

President Commisioner
Mahaka Group PT Beyond Media

10:10 AM – 10:30 AM

Leadership Perspective Discussion: How to Manage Today's Complex Marketing Landscape

Marketing is evolving faster than ever. As a result, it has put tremendous pressure on marketers to rethink their organizational structure to best take advantage of mobile marketing. This session will have a leading brand marketer in discussion to explore how marketers should be dealing with today’s top concerns, including brand safety, ad fraud, attribution, GDPR and how to put mobile at the top of marketers agenda.

CEO/President Director PT Unilever Indonesia, Tbk
Chairman of the Board MMA Indonesia
MMA Global

10:30 AM – 10:50 AM

Fireside Chat: What it Takes to Win at Mobile

The success of an organization’s mobile strategy ultimately lies with the c-suite and their leadership. The session will share insights on where mobile should live within the organization, how to foster mobile talent and expertise, integrate and embrace new and changing technology platforms, optimize media spend and ultimately build deeper relationships with connected consumers.


10:50 AM – 11:10 AM

Keynote: Mobile Solutions for Sustainable Development Goals

This session shows how mobile was used to reach and educate adolescent girls about nutrition, and how mobile solutions can be used for farmer empowerment programs.


11:10 AM – 11:25 AM

Mobile Masters - Building a Great Mobile Web Experience

Exclusive Insights on building great mobile assets optimised for the new consumer for their speed, user experience, design and performance. Accelerating mobile asset improvements and key learnings for marketers #shapingthefuture for the connected consumer.

Country Managing Director
Grab Indonesia

11:25 AM – 11:45 AM

New Age Content

The Rising Trend of bots and News Aggregator, and its Impact for Brands and Advertising to #shapethefuture. The session will discuss how brands can create engaging and informative content & messaging that seamlessly blend to engage the consumer.

Country Manager
LINE Indonesia

11:45 AM – 12:05 PM

From Insight to Execution

In the constantly changing mobile world, it’s essential to stay on top of customer expectations and buying behaviors. In other words, it’s important that you always know the pulse of your market. However, it’s not enough to just have timely insights without timely, effective, enterprise-grade execution. In this session learn how to go from insight to execution in the most effective manner to be relevant today and #ShapeTheFuture of your brand.

Media and Digital Director
L'Oréal Indonesia
YMT-Ads &

12:05 PM – 12:35 PM

Panel: Navigating Today's Seismic Shifts: A Vision of What Lies Ahead

Driven by the emergence of new technologies primarily Mobile, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability & willingness to throw out the old playbook in response to the opportunities & challenges that lie ahead.

Head of APAC
Liftoff, Inc.
Group Head Customer & Brand Experience
XL Axiata
Head of iflix Indonesia
Managing Director
Chief Executive Officer
Havas Group, Indonesia

12:35 PM – 1:40 PM

Networking Lunch

1:40 PM – 2:00 PM

Keynote: How Mobile Apps are Changing the Content World

In the ever-changing landscape of the app world and how a browser and news service evolved from being a utility tool to content distributor #shapingthefuture for the growing consumer demand for content. Opportunity & value the morphed service provides to marketers their marketing strategies.

General Manager
UC Ads @ Alibaba Digital Media and Entertainment Group

2:00 PM – 2:20 PM

Agile marketing : An imperative in Digital transformation

To #shapethefuture organizations need to access their digital maturity and marketing capabilities in their digital transformation journey. The session discusses the importance of marketing operations, technology management and new operating model, agile marketing to accelerate the impact of marketing in the new emerging digital landscape .

Chairman, Ogilvy Vietnam Former Chief Talent Officer
Ogilvy Asia

2:20 PM – 2:40 PM

Mobile Gaming: Growing Consumer Demographic Insights and Behaviour

MMA presents the first ever research on Mobile Gaming consumers and insights into the future of in-game advertisements as the next biggest advertising medium on mobile. The session will discuss key trends, behaviour and insights about mobile gamers and how brands, like Unilever, have leveraged mobile gaming to deliver effective ROI while targeting and engaging the gaming audience.


Co-Founder & CEO
Decision Lab
Vice President, APAC
Senior Brand Manager Clear
Unilever Indonesia

2:40 PM – 3:00 PM

Maximizing Mobile - Creative Quality and Brand Safety

When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.

Strategic Advisor
Head of Integrated Media & Digital

3:00 PM – 3:30 PM

Panel: Unlocking Indonesia’s Digital Opportunity 2020

McKinsey in its report titled, Unlocking Indonesia’s digital opportunity, in 2016 predicted that digital economy would contribute to the national economy to the tune of $150 billion annually by 2025. Google and Temasek’s study in 2016 also revealed that Indonesia would become Asia’s digital economic powerhouse.

The panel full of fast-moving categories discuss how the 2020 Go Digital Vision is affecting brands and their business strategy / transformation. Is the 2020 landmark for real or a drag!

Country Marketing Director - Indonesia, Philippines and SEA Next Billion Users
Google Indonesia
Country Manager
Beiersdorf Myanmar
Head of Leasing & Monetisation
GO-JEK Indonesia
Chief Executive Officer
Omnicom Media Group Indonesia

3:30 PM – 4:00 PM

Networking Coffee Break

4:00 PM – 4:20 PM

Keynote: Fraud, Fake & Frenemies - Can Blockchain come to the rescue?

Authentication, Authorization and powerful digital relationships through devices that are vital to digital transactions, are now becoming critical to Advertising on the back of the ANA report, Ad Fraud, Transparency and Privacy (GDPR) related discussions; Cost control pressures within the CPG industry and the questions on Working Media Vs Non-Working Media related investments are pushing the system to seek discontinuous efficiencies and a better system. Can the Distributed Ledger Technology, popularly known as Blockchain, capable of offering a solution?

Co-founder and CEO

4:20 PM – 4:45 PM

Video on Mobile - The New Way to Video

With increasing data connectivity and changing consumer behaviour, mobile is on its way to be the single largest channel of video consumption. Consumers are adapting to new consumption formats, including streaming sports and subscription paid original content and leading creation with Stories and Live. How can marketers plan for the right media impact and build a creative strategy for this new world?

General Manager, Digital Advertising
PT Telkomsel
Chief Executive Officer
KASKUS Networks
CEO & Co-Founder
KLY, Emtek Company
Chief Marketing Officer
All Stars

4:45 PM – 5:00 PM

Measurements in the New Era

The Digital industry in Indonesia is enjoying a rapid growth.  This session evaluates the rapid growth from a Digital audience perspective & explores trends around the audience size, quality, engagement and also media preference in Indonesia.  While mobile is clearly the #1 platform of choice, Ken will also demystify the importance, or otherwise, of Desktop as a access method in Indonesia.

Vice President, Southeast Asia

5:00 PM – 5:15 PM

Utilisation of Artificial Intelligence for Better Digital Customer Experience

The rise of AI has fueled a digital transformation that changes the way we do business. Smart brands have leveraged it to provide chatbots that act as virtual smart-assistants that customers can talk to. It has become the standard of experience that customers expect from the brands they use. Are you joining those smart brands to offer better customer experience, or are you just going to sit slowly while your customer leaves you? 

5:15 PM – 5:30 PM

Bridging Creativity

The Art of Integration & Smarties Insights, this session delivers insights to help brands create effective marketing campaigns. This year’s Smarties insights examines principles to help brands create successful integrated and customized campaigns that will avoid the pitfalls of fragmentation and maximize media synergies across channels.

Managing Director

5:30 PM – 5:40 PM

Closing Remarks

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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