Frinzy has always been in the field of marketing since day one. She built her knowledge and skills in some of the biggest names in FMCG, such as British American Tobacco, Coca-Cola Indonesia, Danone and Indofood. After 18 years in FMCG, she took a courageous leap to Telco, working for XL Axiata as their Customer and Brand Experience Group Head.

With 20 years of marketing experience under her belt, Frinzy is equipped with strong brand management capability and a fast growing knowledge in customer experience management. Her passion remains at building brand, while putting customers at the very heart of every decision.