Agenda | MMA Global


Subject to change

Thursday, October 12, 2017

8:00 AM – 9:00 AM

Registration & Breakfast

9:00 AM – 9:15 AM

Welcome from MMA

CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific

9:15 AM – 9:40 AM

Marketing Attribution Think Tank

MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources.

The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!

CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific

9:40 AM – 10:10 AM

Mobile Marketing: The Third Wave

The changing landscape of the advertising world and the importance of the new tech innovation aiding the marketers and how they see the world changing.

Chief Executive Officer GroupM Asia Pacific
GroupM Asia Pacific

10:10 AM – 10:30 AM

Unifying chat, social, commerce and ads: Why mobile messaging apps represent the new face of social media

  • The mobile messaging app user – “always on”, loyal and members of their own ecosystems
  • transformation in the way that consumers interact and what this means for brands and agencies
  • “Dark social”, conversational commerce and why the market isn’t actually dominated by the traditional social media players
Chief Executive Officer

10:30 AM – 11:00 AM

Networking Break

11:00 AM – 11:25 AM

Big Data: Connecting Millions of Indonesians

Changing the game in Digital Transformation. How Lippo Digital Ecosystem will connect multi industries, influence customer preference, lifestyle and improve their quality of Life.

Director of Lippo Group

11:25 AM – 12:00 PM

Telco Data, The New Opportunity

Data is crucial to help understand the new approach of marketing and specially programmatic. The overall business is picking up pace and adoption is growing, most marketers and their agencies are just scratching the surface. While it is being used for “performance”, is there any real programmatic work happening to build brand metrics beyond Facebook and Google?  The discussion touches on the rich telco data fueling data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth.

Vice President
Telkomsel Digital Advertising
Executive Director, Consumer Finance
PT Bank DBS Indonesia
Head of Integrated Digital Marketing, Media & Commerce Hub Personal Care and Head of Media
Unilever Indonesia
President Director
PT Metra Digital Media (MDMedia)
Founder & Partner
Activate Indonesia

12:00 PM – 12:20 PM

Daily Life with Intelligent Content Marketing

Mobile marketing is witnessing exponential growth and altering consumers’ decision-making process. To address the changes, we need a new marketing solution. UCWeb initiates and launches the idea of “intelligent content marketing” at MMA Forum Indonesia, and offers marketing solutions with this new mindset.

General Manager, Overseas Business
Alibaba Mobile Business Group

12:20 PM – 12:45 PM

Face off: Tackling the duopoly with the third front of mobile advertising

In times when two platforms have dominance on global digital spend, it is necessary for a strong third front to emerge, in order to bring back balance to the ecosystem through increased trust, transparency and measurability.

A disruptive and power-packed panel will discuss the urgent need for the mobile advertising industry to create this third front. Additionally, the panel will exchange thoughts on how ecosystem players can enable more collaboration with the goal to build  open spaces and not walled gardens.


VP & GM, Asia Pacific, Middle East and Africa
Head of Sustainability
APAC Managing Director

12:45 PM – 2:00 PM

Networking Lunch

2:00 PM – 2:30 PM

Uncovering the Stories Behind the Numbers

Insights of an anthropological research commissioned by Facebook to help advertisers build campaigns that are relevant to the consumers in Indonesia.   In Indonesia, social media users are very high however brand advertisers - marketers sometimes they struggle to make sense of what the number means. Anthropological research conducted by visiting consumers in their homes or offices to observe and listen in a non-directed way. Understanding consumer behaviors and cultures help us surface the motivations and usage across different cities to understand if there are any similarities and differences and to unearth the stories behind the numbers to help get insights on what motivates users to use social media, Goal is to see people’s behaviour on their terms.

Marketing VP
Danone Indonesia
Lead Ethnographies
Quantum Consumer Solutions
Head of Marketing Brand & Customer Experience

2:30 PM – 2:50 PM

The Future of Mobile Video - Engage. Immerse. Play!

The best mobile ads are often not ads at all; they are engaging experiences. Ads you can feel; that rumble and shake; that have life-like graphics and realistic viewing experience, like water splashing the screen when a shark vaults over a boat; ads with zero buffering so they load instantly; with crystal clear sound and picture quality; and a variety of post-video experiences that drive consumer actions - a good mobile creative can deliver all of the above and so much more. 
Insights into creative campaigns that allow marketers to cut through the ad clutter and capture viewer attention, trigger action and reward them for actions taken.  The future of mobile video is here.  

Strategic Advisor

2:50 PM – 3:10 PM

Hooked on Mobile

In a world where consumers are hooked on mobile and attention spans have decreased to less than that of a goldfish, brand marketers’ preconceptions of what marketing creativity is being challenged. Learn how Johnson & Johnson has risen to this challenge.

Head of Integrated Media & Digital

3:10 PM – 3:30 PM

Mobile Games: The Biggest Growth Driver of App Ecosystem

Learn the key trends, behaviour and insights about mobile gamers in Indonesia and how brands can leverage this to target and engage their audiences...

Vice President, APAC
Senior Brand Manager
Unilever Walls Heartbrand Ice Cream
Mindshare Group Head
Category Lead for Ice Cream, Unilever

3:30 PM – 3:50 PM

Networking Break

3:50 PM – 4:15 PM

Digitization in Southeast Asia: The opportunity for FMCG

Hear the latest findings on emerging go-to-market strategies for the FMCG sector, based on research jointly conducted by Mindshare, Google & Boston Consulting Group. The study was conducted across the FMCG industry within Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam over the past year. It offers a point of view on how businesses can capture growing opportunities as consumer eyeballs (and wallets) migrate to digital channels.

This is the first in a series of three such reports jointly produced by Mindshare, Boston Consulting Group and Google. Additional category reviews within banking and telecommunications will be launching in the next few months.

Managing Director
Google Indonesia
Head of Agency
Google Asia Pacific

4:15 PM – 4:50 PM

Changing Media Ecosystem and Its Impact for Marketers

Consumers' lives are changing quickly and with it, their relationship with media. How do marketers respond in a world where data is everywhere, content creation and production is democratized, every day new models of communication emerge, and everything around us (people, places, things) is connecting. Three of Indonesia’s finest experts across marketing, technology, and publishing will debate what the future holds and what brands need to do to avoid being left behind.

Head of Business Marketing, Asia Pacific
Global Head of Innovation
Chief Executive Officer
KASKUS Networks
Head of Digital Banking
PT Bank Tabungan Pensiunan Nasional

4:50 PM – 5:10 PM

Ideology and Principles in the New Age of Marketing

Jo talks about how Samsung has moved from traditional segmentation to data driven targeting by utilizing consumer data and new execution channels. 

Corporate Marketing Director
Samsung Electronics Indonesia

5:10 PM – 5:30 PM

How to Combat Ad-Blocking through Creativity

Graham will tackle the fast-growing challenge of ad-blocking from a creative standpoint. His thought-provoking presentation will cover ways we can address the issue. And possible solutions will be brought to life with cutting-edge case studies.

Originate Pte Ltd

5:30 PM – 5:40 PM

Closing Remarks


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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