Joanna Wong, Spotify’s Head of Business Marketing for Asia Pacific, leads the business marketing strategy for Spotify.

Since joining Spotify, Joanna has been responsible for developing effective B2B marketing strategies to drive revenue and to increase brand awareness. Joanna also works closely with the sales and business development teams at Spotify to help with the lead generation, conversion and retention programs for the region.

As a global marketing professional, Joanna is equipped with extensive experience working in the entertainment and media industry across the US, Europe and Asia-Pacific in a portfolio of brands including Sky Germany, MTV, HBO and Canon Inc.

Joanna is a MBA holder from ESADE Business School.