Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game, user installs are mission number one. The typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth but it isn’t that simple. These two aspects of user acquisition have a lot more to do with one another than you might assume and shouldn’t be considered completely separate efforts.
Today, more than 40% of people consider their mobile phone as the most important resource for information. While mobile has become the first screen for many consumers, marketers spend only 10% of their advertising budgets to reach consumers where they are, and where they find the most important information. With consumers now relying on their mobile devices to do just about everything, the question has evolved from “how do I use mobile marketing” to “how does mobile fit in the overall customer experience across all my channels?”
The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.
This webinar explores the latest in programmatic mobile marketing. In it we’ll cover:
The future of location-powered mobile advertising is bright. Beyond the creative, new beacon technology and integrated feeds featuring local and social data take today’s mobile campaigns to the next level. In this free webinar, you’ll hear from technology leaders and designers going beyond the message and building dynamic creative to trigger consumer engagement, drive foot traffic and boost product sales.
The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies. In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.
A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care. 73% of businesses think they care well for their customers, yet only 36% of consumers agree. So how do brands close the gap and maintain a large, loyal customer base? The best place to start is with a multi-channel mobile strategy that stretches across marketing, IT and customer service.
Stacy Adams, Mblox VP of Global Marketing will discuss:
With the promise of higher engagement, marketers are starting 2015 with more interest in native mobile advertising than ever before. But many questions remain regarding how native on mobile can be offered at a scale that makes sense for advertisers and how the issues related to sponsored content apply.
According to eMarketer, only 40% of US advertising decision-makers say they are taking money out of their print advertising budget to allocate to mobile. And yet, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a Tapad study. It’s clear: mobile has officially captured a majority of traffic away from desktops. Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
This session brought to you by the MMA Internet of Things Incubation Council, featuring Co-Chair Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA. As the Internet continues to extend beyond traditional screens, brands must redefine what mobile is. This webinar will explore what’s working and not working in the growing Internet of Things (IoT) space and share opportunities for brands to transform their business through new products and services.
We’re no longer living in a desktop world. The entire Internet experience has shifted to mobile, and that’s become increasingly apparent for digital video. In fact, the personal connection consumers have with their smartphones is playing out in the form of often higher video watch-through rates. The downside to this fast-moving trend: advertisers are just not responding quickly enough. Media buying trails mobile-first user behavior, which equals inefficiency and a corresponding lower ROI.
