A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care. 73% of businesses think they care well for their customers, yet only 36% of consumers agree. So how do brands close the gap and maintain a large, loyal customer base? The best place to start is with a multi-channel mobile strategy that stretches across marketing, IT and customer service.

Stacy Adams, Mblox VP of Global Marketing will discuss:

• Overall survey results, including consumer preferences for mobile communications by vertical markets including retail, healthcare, financial services, insurance and telecom/cable/utility.
• The difference between messaging channels and device channels, and how to use each to your advantage.
• Top ways to to expand your mobile strategy to improve customer experiences and close the care gap.

We will conclude the discussion with a live Q&A session.