Advertising and media executive whose experience runs the gamut from all things digital back to the traditional, within both established enterprises and start-ups, as an industry expert and insightful practitioner.
As the VP of Industry Programs at the Mobile Marketing Association, Leo is responsible for developing strategically grounded initiatives that both drive the growth of mobile marketing spend and reduces the friction within the mobile marketing industry. His vast experience and entrepreneurial spirit lends itself to helping shape the direction of a burgeoning industry and the companies within it.
He was recently a Partner in Arkose Consulting LLC, where he has been involved with digital advertising systems and technology, interactive television, advertising verification and interactive professional services. His early experience includes a long stint as a media expert at Y&R, co-founding a NYC jazz radio station and co-founder and publisher of a major men’s magazine.