The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies. In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.

Please join two seasoned veterans that lead strategy from Vibes and Waterfall, Bruce Hershey and Matt Silk as they discuss how text messaging enhances the entire customer journey from acquisition to retention. They will leave the audience with proven tactics and advice which can be implemented today while your brand begins the quest towards a true cross-channel customer communications strategy.

The webinar will cover:

• Establishing a clear definition of cross-channel engagement 
• Defining text messaging marketing and its value to brands and consumers
• Why text messaging is a critical “silo-busting channel” unlike any other channel today
• Sharing results from 2014 campaigns with metrics and analysis
• Defining the challenges brands face today launching their mobile programs
• Explaining why only 1/3 of brands have mobile messaging strategies in place today and attack those objections head on
• Explaining how critical data and building a universal customer profile will be for long-term success