With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind.
With some analysis predicting that 80% of all global web traffic will come from mobile devices in less than 5 years, it has never been more important for businesses to embrace and optimize the mobile channel fully. Hosted by OpenMarket, this 60-minute webinar with Sky Bet (a division of BSkyB) will discuss how they have integrated mobile across their marketing mix and are using mobile to acquire, engage, and convert new customers, and optimize their business processes.
More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals.
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Join Celtra as we discuss new possibilities that Social Rich Media unlocks for brands. Discover how brands can now easily deliver their message right where it matters most, the social news feed on mobile devices. Learn the formula of how powerful mobile social media buying/targeting is fused with a strong rich media creative to create experiences that connect and resonate with consumers.
Learn how agencies and partners collaborated on real-world success stories in social mobile brand advertising.
Your customers are mobile, and they’re inundated with advertisers vying for their attention. Customers use dozens of apps —branded apps leveraging push messages, group messaging apps (e.g. LINE, WhatsApp, GroupMe), SMS/MMS, to name a few. Understanding the future of your mobile audience is the key to your success. Join ExactTarget as they take a detailed look at the current and future state of mobile marketing. We'll help you cut through the clutter and stay relevant. Finally, five steps to successfully building an engaged mobile audience.
Connecting brands with the mobile audience they need to reach – when, where, and how it is most relevant – is essential for agencies and brand managers. Consumers are increasingly turning to their many mobile devices to research and purchase products and services.
The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend. Recent research has shown that 8 out of 10 consumers will not download an app they don’t trust. Most important, self-regulatory bodies such as the Digital Advertising Alliance (DAA) have taken note by releasing the Application of Self-Regulatory Principles to the Mobile Environment.
In changing media consumption times, it’s imperative for local businesses to adapt to not only survive, but thrive. By combining enduring marketing strategies with mobile products and services, SMBs and corporate entities like quick service restaurants are seeing more customers, more often. That translates to more visits to stores and loyalty that brings additional sales.
Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.
