With some analysis predicting that 80% of all global web traffic will come from mobile devices in less than 5 years, it has never been more important for businesses to embrace and optimize the mobile channel fully. Hosted by OpenMarket, this 60-minute webinar with Sky Bet (a division of BSkyB) will discuss how they have integrated mobile across their marketing mix and are using mobile to acquire, engage, and convert new customers, and optimize their business processes. The webinar will also see how mobile engagement compares to other methods of marketing, using results drawn from recent Sky Bet campaigns.
This webinar will demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency. Participants of this webinar will learn:
Who should attend: