All screens are now connected. They not only define our content but more importantly the way the we consume and use this content. The 2010s will not only be defined by screens but by the spaces between them and the greatest challenge facing our digital economy will be how to connect the content, commerce and communication seamlessly across these screens.
This presentation will explore the business of the screens and challenge retailers, brands and malls face in 2013.
Find out how some of the world’s largest brands—and most influential mobile pioneers—are connecting with customers in increasingly relevant and personal ways.
From embracing the second screen during a broadcast, to guiding users through a store for a better shopping experience, companies including Starbucks, Walmart and Walgreens shared their best practices at Mobile Saturday.
Social media and ALL digital marketing have become forever linked. And the research, case studies and proven tactics are truly showing themselves as ubiquitous in application for any Social Media Strategy. Whether it’s the explosive growth of Mobile in APAC or the Social Media success stories in the US, all companies that embrace the trends and boldly executing are seeing tremendous ROI…and we’ll show you why and how. You’ll learn:
Join us for an understanding of how location-based mobile marketing and advertising can be successfully harnessed by brands and merchants. We’ll detail case studies covering innovative campaigns for premier advertisers. We’ll also explore how mobile fits into broader omni-channel strategies and take a look ahead at how new commerce opportunities will evolve in the coming year.
Is your mobile experience hurting or helping your business? Do you know how to leverage your mobile user data to drive customer lifetime value, engagement and profitability? Attend this webinar to learn how mobile intelligence is answering these questions and changing the way businesses think about analytics.
Join Julie Ask, Vice President and Principal Analyst at Forrester Research, Inc., and Josh Williams, President and Chief Science Officer at Kontagent as they discuss:
Learn how marketers can leverage insights about their mobile audiences to enable smarter marketing campaign planning and execution and apply this intelligence in real-time at every step of the consumer lifecycle. The webinar topics will include:
Mobile marketing slices through the noise of other media channels and engages consumers on the device that is seemingly always within reach. With mobile adoption in the U.S. over 100% and smartphone penetration over 50%, consumers receive information on their phones through voice calls, text messages, emails, and mobile websites. By harnessing the power of mobile, marketers can strengthen relationships, reward customers, and deliver powerful results.
More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers – mobile web, applications, push notifications, Apple's passbook, QR codes and more – It is very easy to overlook the workhorse of mobile marketing, the humble SMS.
Hispanic consumers are clearly becoming the most important prospects for marketers, across all sectors. Walmart has reported that 100% of its sales growth is now coming from the multicultural customers. In this webinar we'll provide an overview of the Hispanic customers and strategies on how to engage this majority-minority throughout the path to purchase in order to win their hearts, minds and wallets.
The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials.
