Brent Hieggelke is the chief mobile evangelist for Urban Airship and is responsible for uncovering and inspiring innovation with customers, app development and agency partners, mobile platform providers and the industry-at-large. Before Urban Airship, Brent spent more than a decade helping brands optimize digital marketing initiatives in Marketing Executive positions at WebTrends, TouchClarity and Omniture. Most recently, Brent founded and launched Second Porch, the first Facebook-integrated social vacation rental site that was sold to HomeAway, Inc. in May 2011. Early in his career, Brent also co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences. He is a member of the Mobile Marketing Association's North America board and the International Executive Council of the Internet Marketing Association.