An Unfiltered Look at Publishers’ Perspectives on Platforms, Cross-Channel Auditing and Media Measurement | MMA Global

An Unfiltered Look at Publishers’ Perspectives on Platforms, Cross-Channel Auditing and Media Measurement

Wednesday, May 15, 2013 - 2:00pm EDT

Watch the Webinar:

The Alliance for Audited Media recently conducted an online survey of its publisher members—newspapers and consumer and business magazines—to share their experiences with paywalls, apps, revenue models, devices, auditing and much more. In addition to the broad survey, AAM interviewed a select group of top publishers to find out more about their perspectives.

Join AAM’s Digital Services Vice President Eric John for a new webinar that highlights the survey findings and takes an in-depth look at what publishers really think about:

  • Trends in native vs. web app development 
  • The most important digital engagement metrics
  • Business models and service solutions
  • Content marketing via personalized reader apps
  • Future mobile and digital monetization 
Speakers: 
Digital Services Vice President
Alliance for Audited Media
Moderator: 
Webinar Partner: