Today's marketers have a wide range of mobile marketing tools, all designed to drive customers and prospects through the marketing funnel. But what mobile tool is truly driving the largest number of opens, web & retail traffic and sales? Mobile messaging is and in particular, MultiMedia Messaging (MMS). In this webinar, Mogreet's James Citron and Charlotte Russe's own Paul Hollowell will discuss how mobile marketing is effectively achieving their sales and engagement goals, while building a closer relationship between the brand and the customer.
Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently.
In mobile marketing today, privacy is the new lightning rod for regulators, advocates and politicians all around the globe. Many issues are emerging that are unique to mobile and this webinar will draw attention to the most serious, if not complex, issues that the mobile marketing industry is facing today.
In the newest edition of their industry leading 21st Century Mom® Insights Series, BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are changing the rules for marketers.
Motherhood significantly impacts how women use media, and The 2012 American Media Mom Report examines how this critical audience segment – with over $2 trillion in spending power – is blending traditional and digital formats in new ways.
Fragmentation occurs at multiple levels in mobile: operating systems, devices, features, assets, advertising. With so many flavors and combinations, how do you maximize your offerings, deliver quality apps, without breaking the bank? In this upcoming webinar, Phillip Broyles, Associate Director, Digital Products & Operations at NBCUniversal and Marci Weisler, COO at EachScape will discuss the challenges and approaches to overcome them, and will share insights into how media brands like E! have found success in mobile.
Learn how to manage the increasing complexity and costs associated with mobile app development across Apple iOS and Google Android devices. Apps are everywhere. Sparked by the introduction of Apple's App Store as well as the emergence of Facebook as a distribution platform for apps and content, consumers and businesses alike have embraced the app experience. As a result, organizations across all industries need to engage with their audience through mobile apps, but developing apps for these devices has become increasingly complex and costly.
Learn how to easily add geofencing for cross-platform marketing and SMS campaigns, and learn about the results of Locaid’s MMA Forum Location Challenge! From being a preferred provider of location services on all Tier-1 carriers in North America; to geofencing the entire state of Nevada for mobile gaming to comply with Nevada Gaming Control Board regulations; to conducting our Mobile Location Challenge for the MMA Forum (see above); to launching our new Locaid Geofence™ solution, our geolocation roots run deep.
Currently more than 90% of multi-channel retail sales come from within the store. This revenue base is now under attack by the proliferation of smartphones and comparative shopping apps used within the store by consumers who want the best experience and price. In this upcoming webinar, guest speaker Julie Ask of Forrester Research and Doug Wick of Digby will discuss this opportunity and share insights into how a retail branded rich app can change the game in the retail store by enabling retailers to engage with their customers like never before.
Looking to capture the right audience with the right message at the right time on Mobile? This webinar presented by airG, one of the world’s largest mobile social media products, offers an in-depth look into the Mobile Social Media and its audience engagement with mobile advertising. In this session you will get a better understanding of the mobile social media audience and how to reach your core audience, learn from current success stories of brands integrating mobile social media in their media mix, and how you can start launching your brand’s campaign today!
Find out what your trade association is doing for the mobile industry. Learn how you can participate better and take advantage of your member benefits. This MMA member update is led by North America Managing Director, Michael Becker, who shares the latest initiatives and programs happening within the MMA and the industry.
