Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy.
The BrandSpark American and Canadian Shopper Studies surveyed over 100,000 shoppers, capturing shoppers' mobile habits and media perceptions, as well as the key trends driving innovation in consumer packaged goods. The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives.
We are now fighting over the last few inches at the very top of PC Mountain. And mobile devices are just the next turn of the screw. It's estimated that there are already 4 to 6 billion cell phones in use. What about tomorrow?
Technology has radically changed, and traditional CRM, analytics and product marketing need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools.
How Apple is challenging the status quo and affecting all players in the ecosystem, particularly rivals, and what this iPhone and iPad onslaught means for brands, retailers and rivals looking to capture or hold on to market share in their respective spheres. Themes include:
The days of running a campaign on only one specific platform are over! Consumers use many devices, so brands need to optimize across all devices to stay on top of the competition. Cross Platform Optimization gives marketers the tools to optimize a campaign in real-time based on their end goal, regardless of the medium. Through real examples of clients who were able to drive significant increases in performance using very simple optimizations, Advertising.com will discuss recent findings and best practices in cross platform optimization.
Cass Baker, EVP of Chicago based Leapfrog Online will lead a discussion on how across the Leapfrog Online client portfolio, leading brands are integrating mobile as a strategic revenue tool in the marketing mix. He will address how Leapfrog Online is creating focused experiences that reflect evolving consumer behavior in mobile and tablets and how the company has demonstrated a tangible ability to drive dramatic revenue growth for leading brands.
We already know that consumers are using their mobile device to enhance their shopping experience. As smartphone adoption continues to skyrocket, consumers are smarter and more informed than ever before. Instant access to product comparisons, prices and reviews – all while standing in the aisle – give the shoppers the upper hand. Retailers have a choice – embrace mobile to enhance the shopping experience.
Hear Craig Palli, mobile app marketing authority, and VP of Business Development at Fiksu, explain how to unlock the secrets to generating large numbers of downloads by the users you value most. Kim Luegers, Director of Mobile at Pandora will provide perspective on how Pandora keeps its 50 million unique mobile & tablet users engaged in the app environment. You’ll learn proven marketing approaches used by leading mobile app businesses to increase app store ranking and drive large download volumes – from profitable, loyal users.
Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities.
