How Apple is challenging the status quo and affecting all players in the ecosystem, particularly rivals, and what this iPhone and iPad onslaught means for brands, retailers and rivals looking to capture or hold on to market share in their respective spheres. Themes include:

• Apple as the ultimate cross-channel catalyst for innovation and what it means for marketing and retail
• How the iPhone and iPad, along with the MacBook Air, are redefining mobile as we know it
• Is the Apple customer really different
• Making sense of the competitor landscape – Google, Amazon, Microsoft, Samsung, Dell, Nokia, Research In Motion and Hewlett-Packard – and their answers to Apple’s iPhone and iPad
• How and where brands, marketers and retailers should focus their energy and dollars in this mobile ecosystem to gain customer and prospect attention
• Cars.com case study: How the car shopping service is molding its iPhone and iPad strategy along with offerings on other platforms including Google’s Android
• Best-practice tips for getting the most out of sites and applications for the Apple iPhone and iPad