Dan Gesser | MMA Global
Dan Gesser
IBM Global SME for Mobile Customer Engagement
Silverpop, an IBM Company

Dan Gesser is the IBM Digital Marketing, Mobile Customer Engagement subject matter expert. He joined IBM with the acquisition of the mobile engagement start-up, Xtify. Dan built and led the sales organization for Xtify and was responsible for new customer engagements, working closely with the C-Suite of companies from Sephora and TD Ameritrade to Coca-Cola and the U.S. Federal Government. Dan is an experienced and innovative digital marketer with a proven track record of building engagement and ROI in B2B and B2C environments. Dan has had articles published by Mobile Marketer Daily and Loyalty 360 and has been a speaker at a number of important industry trade shows. Before joining Xtify, Dan was a VP in the Office of the Chief Marketing Officer at Citi. He holds a BA from Cornell University and an MBA from the Ross School of Business at the University of Michigan. Dan and his wife (Sara) live in Hoboken, NJ with their son, Reuben.