Embracing the Showrooming Mobile Shopper | MMA Global

Embracing the Showrooming Mobile Shopper

Thursday, September 6, 2012 - 2:00pm EDT

Watch the Webinar:

We already know that consumers are using their mobile device to enhance their shopping experience. As smartphone adoption continues to skyrocket, consumers are smarter and more informed than ever before. Instant access to product comparisons, prices and reviews – all while standing in the aisle – give the shoppers the upper hand. Retailers have a choice – embrace mobile to enhance the shopping experience.  Join Vibes’ Director of Mobile Solutions Matt Cava to review key insights of a Vibes-commissioned study on the purchase behavior of the mobile consumer and learn key strategies for leveraging mobile to recapture lost revenue. In this webinar, you will learn:

  • The latest stats on showrooming’s impact on a retailer's bottom line
  • How retailers are combatting showrooming by embracing smart mobile experiences
  • How the right mobile content can reduce the path to purchase
  • The opportunities with leveraging mobile post-purchase to drive deeper engagement and loyalty
Speakers: 
Director, Mobile Solutions
Vibes
Laura Davis-Taylor
Senior Vice President, Managing Director
ShopWork
Moderator: