BabyCenter 2012 American Media Mom Report | MMA Global

BabyCenter 2012 American Media Mom Report

Thursday, July 26, 2012 - 1:30am EDT

In the newest edition of their industry leading 21st Century Mom® Insights Series, BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are changing the rules for marketers.

Motherhood significantly impacts how women use media, and The 2012 American Media Mom Report examines how this critical audience segment – with over $2 trillion in spending power – is blending traditional and digital formats in new ways.

Topics include:

  • Media shifting
  • Device adoption
  • Time spent across media platforms
  • Social usage
  • Mobile growth

Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly.