Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently.
In this webinar, James Lamberti GM of AdTruth and Anne Frisbie Head of North America at InMobi will discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing.
In this session we will discuss:
Webinar attendees will receive a special early release of the AdTruth Whitepaper also titled "Improving the Economics in Mobile Marketing" that is intended to present a view of the current landscape and the trends that are shaping mobile today and will shape it in the future. The paper goes into the challenges facing mobile marketers and also looks at how well (or poorly) current advertising and marketing efforts are performing in this environment. While mobile devices are rapidly outpacing traditional desktop as the platform of choice for consumers, marketing and advertising is currently failing to capitalize.
