In mobile marketing today, privacy is the new lightning rod for regulators, advocates and politicians all around the globe. Many issues are emerging that are unique to mobile and this webinar will draw attention to the most serious, if not complex, issues that the mobile marketing industry is facing today.

This session will focus on the issues, not the solutions, that the mobile industry will be confronting around the mobile unique identifiers (MUID) associated with mobile devices. We will offer a framework that will help categorize the use of MUID from the benign to the sensitive, with the associated privacy implications.