Make it Personal: Mobile Engagement, One Shopper at a Time | MMA Global

Make it Personal: Mobile Engagement, One Shopper at a Time

Thursday, January 30, 2014 - 2:00pm EST

Watch the Webinar:

With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.

Don’t just make it local, make it personal.

Speakers: 
Director of Product Management
Digby
VP, Principal Analyst
Forrester Research
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner: