For decades, advertising has relied on demographics to determine audience. But in 2016, demographics simply don't tell the whole story. Proximity tools like beacons have added the element of context to audience targeting, and now, the element of timing. Early campaigns indicate that targeting people based on "when" they are in the purchase cycle could lead to significant results.
Seeking to master automated and programmatic mobile advertising and prepare for the rise of cross-screen / cross-device marketing?
Join the Mobile Marketing Association and Rubicon Project for the first installment of the new Masters of Mobile Marketing Webinar Series, featuring Krista Thomas, Rubicon Project’s VP Product Marketing for Mobile and Video along with special guests Tanvi Kapoor of InMobi and Jenny Wise of Forrester Research.
Wednesday, February 17, 2016 - 2:00pm to 3:00pm EST
Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.
While the mobile wallet holds the ability to enable consumers to make payments (like Apple Pay), it is also provides the digital equivalent of everything you carry in your physical wallet today, including coupons, loyalty cards, membership cards, etc. Having these items on your customers’’ mobile phones creates an opportunity to increase your brand’s exposure, driving lift and loyalty. Smart phone users look at their phone 200+ times a day on average, so why not create an opportunity for your brand to be seen during each of those interactions?
Wednesday, January 13, 2016 - 2:00pm to 3:00pm EST
The smartphone has already taken over the planet. But have we come to terms with how it will transform the brand / consumer relationship? Probably not. In this session we'll look forward to 2016 and discuss the extent to which new mobile models herald 'the end of marketing' (don't worry - you're not out of a job)
We'll look at five predictions for the coming year in mobile, from the rise in 'mobile moments' to new models in data sharing. And we'll discuss how best to position your business to take advantage of them. Topics will also include:
To serve as a deep dive into the recently released 2015 Mobile Marketing Trends Report, the MMA and Millward Brown will be discussing the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions.
With the human connection and purpose driven strategies being at forefront for top mobile marketers, this session will focus on the following principles and key tactics to deliver on this proposition, including:
As 2015 draws to a close, we’ll provide a recap of the key insights developed and shared in 2015 – highlighting those that have become best practices and most widely adopted and what we expect to become the norm in 2016, as the industry continues to mature.
Thursday, December 17, 2015 - 2:00pm to 3:00pm EST
Serving as a deep dive into the MMA Mobile Native Advertising Committee’s Mobile Native Advertising Guidance Report, this session will review the critical elements marketers need to focus on to successfully leverage mobile native advertising.
As advertisers continue to push for the development of both format and context – users and advertisers alike will benefit from advertising that connects people to products in ways that are meaningful and additive to the experiences today’s Internet offers.
Join Urban Airship’s digital strategist Stephanie Capretto and senior director of product, Bill Schneider, as they bring to light the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. They will share year-over-year holiday retail trends and insights that you can use throughout the year.
