Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest State of Mobile Acquisition report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
Mobile as a platform offers huge opportunity for brands and marketers, but not everyone knows what it takes to create a successful mobile campaign. In this webinar, Millward Brown takes all the winning mobile campaigns from APAC SMARTIES Award 2015 along with our immense experience on digital creative best practices to share what all successful campaigns have in common. Blending these learnings with our mobile marketing predictions, we look to share what we think on the role of mobile is in today’s fragmented media world and what it means for brands.
As Snapchat has increased in popularity, so has vertical video, and for obvious reasons. The burgeoning social app is vertically-oriented, as are other, highly personal services such as Facetime and Skype. As this Webinar featuring presenters from Rubicon, Inmobi and Virool points out that’s leading to increased interest in vertical video.
The interest is occurring against the backdrop of exploding interest in video, and in mobile video advertising. According to figures presented by Rubicon:
This Webinar, “7 Mobile Use Cases to Inspire Your Omnichannel Marketing Efforts,” presented by Michael Trapani, product marketing manager of IBM Marketing Cloud, reorients mobile around the fact it has become more than a unique execution channel, and is capable of delivering experiences in a variety of ways, from apps to SMS to social. As Trapani said in his introduction: “It’s not an app or a message … mobile is basically everything a customer can do from a mobile device.”
Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them.
This webinar takes a close look at first time user experience (FTUE), and why 'onboarding' is so vital to the success of any mobile app business. We'll look at the numbers that contribute to mobile ROI, but most important of all share practical ways to improve onboarding performance, deliver great FTUE, and enjoy mobile success as a result.
The omni-channel is dead. Or is it? Is your marketing mis-firing on all cylinders with inaccurate campaigns, dis-jointed customer engagements, untimely notifications and out-of-date personalization? You are not alone. Today’s consumers are mobile-first across all channels – your marketing stack is not.
Please join us in exploring how a mobile engagement platform can help brands resuscitate their omni-channel systems for today’s mobile-first consumer. Learn how a mobile-first marketing stack can help you:
Mobile continues to become an essential part of work and leisure lives around the globe. According to a recent SAP Mobile Services survey, 74% of respondents cannot do without their mobile phones and 65% regularly use them to transact business online.
It’s no secret that consumers are obsessed with their mobile devices, from morning to night. And, right when you are able to monitor and calibrate mobile consistency, spontaneous behaviors emerge that catch Marketers by surprise. If customers are always on their devices but choose when they want to engage with brands, how can marketers determine how and when is the right time connect with them? What strategies have been successful in capturing the most useful customer mobile moments? How do we measure success and optimize those outcomes within mobile experiences?
