There is a popular saying in adland - the only thing that works in a video is the skip button.
Today, a marketer has access to many kinds of videos – Facebook Live, YouTube, Vine, Instagram Stories, even TVCs. The key question is: how much of an ad really makes a difference? Are the 3 seconds before the "Skip ad" even viewed? And if they are, does it grab the user attention afterwards? Once the ad is completed, does it lead the user to other actions like "buy now" or "know more" or "avail a voucher".
At the dawn of the Internet of Things, we find ourselves connecting with the physical objects that surround us in our everyday lives. Marketing leaders must view IoT in new ways, as it brings what marketers love about the digital world - tracking, measurement, accountability, increased customer touch points - into the physical world.
Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses? In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.
How Marketers Use Location Data: MMA Marketer Study
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight the data that revealed the following:
