It’s that time of the year again, when the right insider tips can transform the results of your marketing strategy for the year! With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, with mobile growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect from the coming year.
Learn best practices for making informed mobile marketing decisions and maximizing insights from your data.
Key takeaways:
- How to's on harnessing your data at the granular level
- Strategies on building omni-channel marketing campaigns
- Visibility in what's on the horizon with machine learning in mobile marketing
There is a popular saying in adland - the only thing that works in a video is the skip button.
Today, a marketer has access to many kinds of videos – Facebook Live, YouTube, Vine, Instagram Stories, even TVCs. The key question is: how much of an ad really makes a difference? Are the 3 seconds before the "Skip ad" even viewed? And if they are, does it grab the user attention afterwards? Once the ad is completed, does it lead the user to other actions like "buy now" or "know more" or "avail a voucher".
At the dawn of the Internet of Things, we find ourselves connecting with the physical objects that surround us in our everyday lives. Marketing leaders must view IoT in new ways, as it brings what marketers love about the digital world - tracking, measurement, accountability, increased customer touch points - into the physical world.
