Tuesday, December 4, 2018 - 11:00am to 12:00pm UTC
Marketers everywhere have witnessed claims made around artificial intelligence—many falling short on their promise. But there's a reason why most industry experts remain optimistic. Join Swrve CMO Barry Nolan as he reveals what's actually possible with AI right now, the true, tried-and-tested value it can add to campaigns, and how it's evolving to meet rising customer demands.
The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.
A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.
Eight Takeaways From the Webinar
“Rewarded Video – Make Your Brand the Hero”
During this MMA webinar on May 17, 2018, King’s Global VP/Ad Product Melissa Stein, and Head of Measurement and Insights Jonathan Stringfield, laid out the case for advertisers to embrace rewarded video as a way to achieve high engagement and valuable interactions from mobile gamers and other mobile consumers. (Rewarded video gives the consumer some form of value in exchange for watching an ad.) Here are eight takeaways:
Join the MMA and App Annie for a session focused on the growth of the app market. In this session, App Annie's SVP of Research, Danielle Levitas, will share the company's annual forecast report that covers the trajectory of the booming mobile app industry from 2018 through 2022. Levitas will provide insight into app store revenue trends, category growth and what factors are driving the continued expansion of this powerful customer channel in the U.S. and globally.
Artificial intelligence has become de rigeur within the media and advertising industries. To better understand how AI fits within the advertising ecosystem and how to put AI theory into practice, Dave Neway, Head of Product Marketing for IBM Watson Advertising will share the multitudinous ways in which AI is impacting our lives with an eye towards how AI is specifically revolutionizing the work of media professionals, increasing the speed and accuracy of decision-making whilst allowing media professionals to spend more time on high value strategic work.
Brand + Performance - the art and science of mobile programmatic
This year, all roads point to mobile.
Brands have had great success with programmatic advertising on desktop; they simply can’t afford to ignore mobile if they want to reach the next billion customers.
Mobile's ability to target a consumer based on the choice of content they are consuming, apps downloaded, location, time, behaviourial data, even purchase history, provides a lot of insight into consumer interest.
Location Data: Paving the Path to Successful Omnichannel Marketing
Consumers today bounce between a variety of channels at any given moment. So how do you reach them consistently with a relevant on-brand message and measure your reach? Join this webinar to learn how location-based insights and measurement play a unique role in enabling successful omnichannel marketing. Get tactical, expert advice for how to implement and apply location data to benefit your marketing goals.
