Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard
Forrester partnered with the Mobile Marketing Association (MMA) to survey global marketers on their mobile advertising practice. Mobile has taken a more prominent role in brands' advertising strategy, but as they prepare to spend more on mobile ads, marketers have to confront issues related to data accuracy, measurement, and fragmentation. Join our webinar to understand the state of mobile advertising, including what drives mobile advertising performance, what challenges marketers face, and how marketers plan to address these.
