You voted this up
The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.
A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.
Analytics and AI have brought significant intelligence and optimization to programmatic efforts on all sides. But given how much is spent on data for targeting and measurement, it’s shocking how little accountability is put on data to ensure buyers are getting what they paid for. Using multiple, brand new location data case studies and research analyses, Emodo will demonstrate how rampant data accuracy issues are, how they can be fixed, and how much impact inaccurate data has on marketer KPIs.