This year, all roads point to mobile.

 

Brands have had great success with programmatic advertising on desktop; they simply can’t afford to ignore mobile if they want to reach the next billion customers.

 

Mobile's ability to target a consumer based on the choice of content they are consuming, apps downloaded, location, time, behaviourial data, even purchase history, provides a lot of insight into consumer interest.

 

How can these consumers be targeted? How can they be led from passive viewing to active engagement? What can marketers do to capture their consumer interest and lead them down the purchase funnel?

 

If you are a marketer, what should a successful ad campaign on mobile look like? Can mobile offer the reach like traditional media? How can it shift consumers’ perceptions and influence their purchase intent?

 

And when it comes to performance metrics, can we look beyond viewability and measure if your programmatic campaign delivering brand lift?

 

Mobile has been widely adopted by users but remains under used by marketers.

 

With a massive transition taking place in media ad quality, first party (own & operated) supply delivered through SDK, viewability, brand safety, in-target reach, programmatic buying is critical to measure and execute on key principles of media quality.

 

Mobile programmatic experts at AdColony and Essence will demystify programmatic and make it easy to understand and easier to execute. Through successful client campaigns they will share how marketers can build brands by elevating creativity, increasing attention and enhancing engagement while ensuring the campaigns meets brand and performance metrics.