Do you know what your customers do when they aren’t interacting with your company or how they engage with your competitors? Accurate location intelligence provides a 360-degree view of your customers’ and prospects’ behaviors, demographics, and where else they spend their money. Armed with these vital insights, industries of all types, including retailers, travel, hospitality, QSRs and more – can provide more personalized and relevant experiences.
Wednesday, October 23, 2019 - 6:00am to 7:00am BST
Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of their lifecycle.In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
Join the MMA, Hotels.com and Appsflyer for a live webinar on the state of the Mobile Ad Fraud in the EMEA region and learn how you can combat Ad Fraud to position your company for success.
Tuesday, September 17, 2019 - 2:00pm to 3:00pm EDT
Q4 is around the corner and holiday shopping is near. You’ve made your advertising list and you’ve checked it twice, but your campaign success depends on reaching the right audience at the right time. During this webinar, Cuebiq will share the latest research on consumer behaviors around holiday shopping and will take a deep dive into targeting the right audiences to drive them to the store.
Thursday, September 5, 2019 - 2:00pm to 3:00pm EDT
Join the MMA and App Annie for a live webinar focused on key trends in mobile and how you can optimize your mobile marketing programs to position your company for success. Leveraging 9 years of market-leading tenure and the industry’s most accurate, trusted and comprehensive mobile data, we will take you through the state of mobile marketing today, where it is going and how you can use mobile data to stand out from competitors and win with customers.
Triple revenue growth by delivering better, not more, customer touches
Swrve’s Chief of Product Lisa Cleary will be joined by Judy Chan, Head of Marketing at Bluedot in the upcoming webinar to discuss how today’s global brands can deliver real-time relevant customer experiences, both on mobile and in real life, that lead to greater engagement, monetization and retention.
With more and more devices vying for your users attention, it has become imperative for marketers to build engagement strategies that resonate with their end consumer. Almitra Karnik, Head of Marketing, for Clevertap, will lead this webinar to help you gain a deep understanding of how managing the lifecycle of existing and potential customers helps brands bring relevant context to their conversations with them, enabling real-time interaction, with a view to building omnichannel experiences that really can scale.
If you are interested in learning more about our Cognition research, click here.
How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative. In the blink of an eye, the brain has already processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?
