Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of their lifecycle.In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
Agenda:
- Understand the user journey from acquisition to advocacy
- How businesses benefit from optimizing experiences across each of these lifecycle stages
- How focusing on retention can increase CLTV (Customer Lifetime Value) and also help you in building brand advocates